Kyochon F&B’s new CI (right). Photo Gyochon F&B
Kyochon F&B, a domestic chicken franchise, introduced a new CI (Corporate Identity) on the 19th in celebration of its 30th anniversary. By emphasizing the’K’ initials, it expressed the will to leap forward as a global food service company representing Korea.
The initials of’K’ are formed by combining’I’, which stands for Honesty and Integrity, which is Kyochon’s corporate philosophy, and’C’, which stands for sharing and communication. The outer line is treated as a curve to capture a more intuitive and smooth image.
The logo type was changed from the existing calligraphy font to a solid Gothic font. This is to try to transform from a traditional image to a more serious and modern image. Through this, the company plans to use CI more broadly in accordance with business diversification.
Chairman So Jin-se of Kyochon F&B Co., Ltd. said, “Gyochon laid the foundation for a second leap forward through listing on KOSPI last year. This change of CI will be a milestone in change and innovation that expands Kyochon’s values and possibilities.”
Meanwhile, Kyochon renewed its BI (Brand Identity) and SI (Store Identity) in August of last year to increase its brand value. BI visually expressed the brand philosophy of devoting all devotion to’ON’ included in the English spelling of Kyochon, while SI aimed at MZ (millennial + generation Z) and contained a lively atmosphere of burgundy color. Kyochon has been applying new BI and SI to new stores sequentially from the second half of last year.
Reporter Chu In-young [email protected]