“The will to take a second leap forward as a global comprehensive food restaurant group”
Kyochon F&B (Chairman So Jin-se), a representative chicken franchise in Korea, presents a new corporate image (Corporate Identity, CI) that contains the vision of a global comprehensive food restaurant group in celebration of its 30th anniversary.
According to Kyochon F&B on the 19th, the new CI expressed the will to become a global food service company representing Korea by using the initial’K’ as a symbol mark. The initial’K’ embodies the combination of Kyochon’s corporate philosophy,’I’ for honesty and trust, and’C’, which stands for sharing and communication.
In addition, the logo type has been transformed from the traditional image of the existing calligraphy font to an image representing the solidity of Gothic. Through this, we have also made it possible to use CI for diversification of business.
Kyochon plans to take the lead in improving corporate value for the future by putting the meaning of global challenge and growth based on the corporate philosophy in the new CI.
Hwang Hak-soo, general president of Kyochon F&B, said, “In celebration of the 30th anniversary of the foundation, Kyochon’s philosophy and global image have been embodied through this CI.” I will do it.”
Meanwhile, Kyochon renewed its BI (Brand Identity) and SI (Store Identity) in August last year to enhance its brand value.