Kyochon F&B’s new CI. / Photo provided = Kyochon F&B
Image enlarged view
[한국금융신문 홍지인 기자] On the 19th, Kyochon F&B, a representative chicken franchise in Korea, announced on the 19th that it will introduce a new CI (Corporate Identity) that contains the vision of a global comprehensive food restaurant group in celebration of its 30th anniversary.
The new CI expressed the will to become a global food service company representing Korea by using the initials of’K’ as a symbol mark. The initial’K’ embodies the combination of Kyochon’s corporate philosophy,’I’ for honesty and trust, and’C’, which stands for sharing and communication. Visually, it delivers a more intuitive and smooth image through the rounded outline.
The logo type attempted to change from the traditional image of the existing calligraphy to a serious and modern image represented by the solidity of Gothic. Through this, it has also made it possible to use CI for diversification of business.
Kyochon plans to take the lead in enhancing corporate value for the future by putting the meaning of global challenge and growth based on corporate philosophy in the new CI.
Kyochon renewed its BI (Brand Identity) and SI (Store Identity) in August last year to enhance its brand value. BI visually expressed the brand philosophy of being devoted to all sincerity in’ON’ in Kyochon’s English spelling, while SI targeting the MZ generation, captured the lively atmosphere of burgundy color. The new BI and SI began to be applied to new stores sequentially from the second half of last year.
Hwang Hak-soo, general president of Kyochon F&B Co., Ltd., said, “In celebration of the 30th anniversary of the foundation, Kyochon’s philosophy and global image have been embodied through this CI.” We will be together.”
Reporter Ji-in Hong [email protected]