KT launches Sky Sports as a channel specializing in K-League broadcasting

KT launches Sky Sports as a channel specializing in K-League broadcasting

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On the 4th, KT representative Lee Hae-mo (right) and Kwon Oh-gap, president of the Professional Football Federation, are shaking hands after signing a business agreement to improve the value of the K-League and foster Sky Sports channels at the KT office building in Gwanghwamun, Seoul. /Photo provided=KT

KT(030200)Joins hands with the Korea Professional Football Federation to launch a sports channel focused on K-League broadcasts.

On the 4th, KT signed an MOU with the Professional Football Federation at the KT office building in Gwanghwamun, Seoul.

KT divides Sky Sports, a sports channel specialized in sports owned by SkyTV, and the Professional Football Federation invests corresponding cash to establish a joint venture (JV) centering on K-League broadcasts. KT will use its media platform capabilities and information and communication technology (ICT) to support the production of K-League broadcasts and develop contents such as soccer education programs and sports entertainment programs. KT CEO Sue Su-mo said, “As a result of the novel coronavirus infection (Corona 19), it is difficult to see players running on the ground directly at the stadium, so the role of sports broadcasting technology and media has become more important. “We will make full use of the KT Group’s media platform capabilities so that everyone in the Republic of Korea can vividly enjoy the heat of the game.

/ Reporter Oh Ji-hyun [email protected]

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