Production of competitive contents such as dramas, movies, and entertainment with’KT Studio Genie’
[데일리포스트=송협 선임기자] “I would like to ask why KT has not been in the studio business so far, as opposed to the question of why KT is working on content production and whether it can do well. In the content business, KT is an environment where creators can concentrate on creation and a company that can run content business.” (Co-CEO Kim Cheol-yeon, KT Studio Genie)
Recently, while the expansion of overseas OTT (online video service) companies in the global market has shown remarkable growth and threatens the existing content and platform market, KT declared a war for content supremacy with the new unicorn of K-Content,’KT Studio Genie’. Went out.
On the 23rd, KT announced the T group media content business strategy as the core of this year’s Digico roadmap on the 23rd, and created a’With KT’ ecosystem that coexists with domestic production companies with bold investments for content with high box office performance. He declared to strengthen the profit structure of the virtuous circulation of media contents.
KT, which currently has a variety of media platforms such as real-time channels, OTT, and sound source services in paid broadcasting services based on 13 million subscribers, discovers success stories in the content business based on a stable content production cost recovery structure and the best media big data in Korea. I plan to do it.
In fact, it is a strong will to protect the pride of K-contents based on bold investments in media content based on revenue generation.
K-Content’s new unicorn KT Studio Genie will use the original IP assets possessed by StoryWiz to produce competitive contents such as dramas, movies, and entertainment. The copyright will be distributed.
In addition, it is a position that it is possible to establish a virtuous cycle structure that allows users to reinvest in contents with stable profits by creating added value with Genie Music by attempting to distribute domestic and overseas subsequent copyrights through KTH and Seezn (season).
KT’s media big data is also a powerful and competitive weapon. It is composed of content data that combines basic information such as directors, writers, and cast members, and scene analysis information only KT has, and viewer data such as content viewing concentration and usage patterns in seconds.
Based on this, it was decided to use artificial intelligence technology to derive a box office prediction model and use it in the production of KT original contents with a 10 level box office rating.
◆ ‘KT Studio Genie’, a content that fosters creators to create the With KT ecosystem
KT Studio Genie presented a blueprint to create a new With KT content ecosystem that is completely different from the existing content business.
KT Studio Genie’s With KT ecosystem takes’connection’ as its core value, and consists of three content innovation structures: development, sharing, and nurturing, and resolves concerns of domestic content producers with domestic capital and strengthens the competitiveness of the domestic content industry.
The policy is to promote cooperation with domestic and overseas OTT and mobile platform companies, including pure production companies that do not have their own platform. In addition, it is planning to establish a system that allows not only content revenue but also IP assets to be shared with the production company, and the successful contents can contribute to the performance growth of the production company.
It is expected that it will not spare any investment in fostering domestic creators. By discovering new creators and production companies, they decided to support them to grow into’mega creators’ from the production of’short form contents’ to be aired on Olleh TV and Seezn (seasonal) and the production of future masterpiece contents.
◆ Securing 1000 source IPs… Expanding the K-contents global market
KT, which declared the era of’meta platform’ beyond the platform with KT Studio Genie, decided to build a content library of more than 1000 source IPs and more than 100 drama IPs by the end of 2023, and also to attract external investment.
In order to secure the source IP of StoryWiz by investing more than 10 billion won through the creation of an IP fund, and to strengthen SkyTV’s real-time channel competitiveness, it aims to create a’core masterpiece (tent pool) drama and enter the top 10 ratings ranking.
To this end, KT Studio Genie’s first work is scheduled to be released in the third quarter of this year, and plans to expand the content market by gradually expanding the content production volume and promoting strategic alliances with various domestic and foreign platform companies.
KT CEO Jae-Mo Lee said, “We will create infinite value by converging KT’s capabilities into media contents and accelerate the change in the global market, centered on K-contents.”
Meanwhile, as global OTT services are actively entering the domestic market, dependence on the domestic content market is also gradually increasing.
Accordingly, blood transfusion of domestic capital is required for the continuous growth of domestic content, and the market’s expectations for KT, which boldly challenged the content business, are expected to increase.
Copyright © Global News Media Channel Daily Post Unauthorized reproduction and redistribution prohibited