Joint operation of sports channel’Sky Sports’
KT and the Korea Professional Football Federation (federation) set up a joint corporation to expand the domestic professional sports base and strengthen global competitiveness.
On the morning of the 4th, KT announced that it had signed a’MOU to improve the K-League value and foster sky sports channels’ at the KT office building in Gwanghwamun. The signing ceremony was attended by major officials, including KT Lee Jae-mo, CEO Kang Kook-hyun, KT customer division president, Yoon Yong-pil, Sky TV president, and Kwon Oh-gap, president of the Professional Football Federation.
Through this signing ceremony, KT will physically divide the sports channel’Sky Sports’ owned by SkyTV. Here, the federation invests cash to establish a joint venture (Joint Venture, JV). The new subsidiary is planning to conduct a K-League-centered broadcast channel business.
KT supports the production of K-League broadcasts that are more diverse and more vibrant than before by utilizing the group’s media platform capabilities and ICT (Information Communication Technology). In addition, it plans to develop contents in novel formats, such as soccer education programs and sports entertainment programs, and provide them to Sky Sports channel viewers.
The alliance will directly participate in the operation of the Sky Sports channel starting from the launch of a joint venture with KT. In addition, K-League games will be expanded, broadcast quality improved, and K-League related video contents will be promoted.
KT CEO Sue Su-mo said, “With Corona 19, it is difficult to see players playing on the ground directly in the stadium. We will mobilize all the heat so that all Koreans can enjoy the heat of the game vividly in the home.”
Meanwhile, the skySports channel is a sports channel of skyTV, a broadcasting channel operator of KT Group. This channel featured the match between Hamburg and Leverkusen’s Son Heung-min while broadcasting the 2012-14 German Bundesliga exclusively. △2015-17’KBO Official Broadcasting Channel’ △2017-18’ATP World Tour Tennis’, etc. It has produced global broadcasts for many years. In addition, it is contributing to the expansion of the base of the K-League, starting from the K-League 2 broadcast in 2019 to the K-League 1 broadcast from 2020.
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