BTS photo posted on the Italian current affairs magazine Panorama website
“Korea erased the Japanese myth.”
These are some of the evaluations of Korea covered in the latest issue of the Italian current affairs magazine “Panorama,” published on March 31, in a special article that highlights the phenomenon of the Korean Wave sweeping the world in three dimensions.
This media introduces Korea as “a country that exports not only automobiles, high technology, but also culture, lifestyle, tattoo-free clean appearance, and fashion brands to the world.” Pointed out.
The media commented that Korea “erased Japanese myths”. It is said that the Japanese craze that once hit the West was pushed back, and the Korean wave, or Hallyu, took its place. In an article, the media introduced that Korean popular culture is leading the Korean Wave and that BTS is at the forefront. The magazine noted that BTS attracted fans around the world with Korean songs instead of leaning on English. As a result, the magazine reported that interest in Hangeul, which is regarded as the easiest language in the world, has increased significantly. On the website of this media, an article that introduced BTS was also posted last month.
In addition, he mentioned that the drama, along with Korean films that have been awarded at many international film festivals including the American Academy Film Festival, is gaining sensational popularity, and that Netflix and Apple TV Plus are competitively investing large amounts in the Korean content industry.
In addition, fashion brands that have been ordered from all over the world due to the popularity of Korean idol stars and kimchi, which has established itself as an international food, are also introduced as representative products of the Korean Wave.
The media said, “If Korea once imitated the West, the opposite is happening now. Looking closer, Korea is not a country that has become famous only for’Gangnam Style’ rhythm,” he concluded, emphasizing.
Reporter Minseo Kim [email protected]
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