Formation of public consensus through on-tact promotion
Korea Energy Agency’s campaign.
[투데이에너지 류희선 기자] The Korea Energy Agency (CEO Kim Chang-seop) conducted a variety of on-tact public participation campaigns in consideration of the cold weather this winter and the crisis of the spread of Corona 19.
The Corporation has reorganized the energy conservation campaign, which has been promoted so far, into the’Appropriate Temperature Campaign’, and promoted a concise message to set an appropriate indoor temperature and promoted various events to form a public consensus and expand participation.
The Adequate Temperature Campaign focused on practice in daily life so that all ages could be together, and promoted that various age groups could relate to, such as participatory events using personal SNS, webtoons, and YouTube contents using trot singers and social influencers. Proceeded.
In particular, the winter energy conservation TV campaign expressed the appropriate winter indoor temperature with intuitive and repetitive lyrics and dances in consideration of national fatigue for energy conservation. I’m 20 degrees’ challenge.
The 20 degree challenge, which has been held for about a month since last December, is a challenge in which the people dance 20 degrees to the campaign sound source or make a rap in order to strengthen their determination to practice energy conservation in winter. 58 videos were received, and about 140,000 views were recorded, including campaign videos.
The 13 award-winning works reflecting the opinions of the public can be found on the Korea Energy Agency’s YouTube page (https://www.youtube.com/c/KoreaEnergy).
“By practicing one action, we can respond to crises such as climate change and fine dust and realize a low-carbon society,” said Han Young-bae, head of the Korea Energy Corporation’s public relations department. “
Copyright © Today Energy Unauthorized reproduction and redistribution prohibited