KOEN Korea South-East Power (President Hyang-Yeol Yoo, hereinafter referred to as KOEN) breaks away from the image of thermal power generation through brand management, and begins a full-fledged move as a comprehensive energy company.
On the 9th, KOEN announced on the 9th that it recently published a casebook containing various innovation achievements, ‘Illustrate the future of KOEN through brand management!’
Based on KOEN’s brand management, this casebook contains the efforts and fruits of Southeast Power to overcome the unprecedented infectious disease situation of Corona 19 and the desperate management crisis of reinforcing the global de-coal policy.
Break through the crisis with brand management.
In 2016, Southeast Power Corp. proclaimed a new vision of’Clean & Smart Energy Leader’ and changed its brand name to’KOEN (KOrea ENergy)’, a comprehensive energy company that prepares for the future by breaking away from the existing frame limited to the power generation industry. I have been striving to develop into the world. In particular, last year, KOEN selected a total of 10 brand tasks for each innovation field, intensively supported resources such as manpower and budget, and is encouraging continuous performance creation to become KOEN’s representative brand task.
Change Energy: Prepare for a bold leap forward with KOEN-type New Deal.
In response to the new energy paradigm last year, KOEN established a mid- to long-term plan for KOEN-type New Deal. In particular, by 2025, it has set an extreme goal of investing 570 million won in total project costs and creating 4.9 million jobs, and is accelerating energy conversion by branding the New Deal task.
The KOEN-type New Deal project is trying to convert energy in response to the 3D (digitalization, decarbonization: decarbonization, decentralization) wind blowing in the energy industry.
Currently, KOEN is the first public enterprise to build a comprehensive digital platform for distributed power, represented by Virtual Power Plant (VPP), and is striving to discover differentiated performances from other organizations by spurring technology development for the establishment of smart power plants. .
In addition, it secures more than 1GW of renewable energy power generation sources in Korea, and maintains its status as a leader in domestic clean energy development with the No. 1 renewable energy facility capacity of power generation companies.
In particular, businesses such as Tamna Offshore Wind Power, the first 30MW offshore wind farm in Korea, Gunsan floating photovoltaic power, which started the Saemangeum renewable energy industry, and farming solar power that shares sunlight with farmers, are It has established itself as a representative renewable energy brand management case.
Change with the People: Creating Social Value by Promoting People’s Experience-type Tasks
As a public energy company, KOEN is striving to create social value in connection with the energy industry. Last year, a business model that solves social challenges in the environment and jobs area by providing innovative solutions through resource recycling attracted attention.
In particular, through KOEN’s’Resource Recycling Collaborative Platform for Creating Jobs for the Vulnerable’ project, the amount of coffee meal and coal ash resource recycling increased by 3.26 times compared to the previous year, resulting in the creation of 89 jobs for the vulnerable. In addition, it is actively carrying out public sensational projects such as the production of eco-friendly fertilizers (bio tea) that recycles wood pellet combustion ash.
KOEN Korea South-East Power’s President Hyang-Yeol Yoo said, “As KOEN is turning 20 this year, we will brand it as a company that trusts the people through stable power supply and drastic transition to new and renewable energy.”
Online JoongAng Ilbo
