Kim Yeon-kyung and Heungkuk’s lives were prosperous! Settlement for the first half of professional volleyball

Heungkuk Life Insurance Kim Yeon-kyung. [연합뉴스]

The professional volleyball Dodram 2020-2021 V-League has turned around. Returning’volleyball empress’ Kim Yeon-kyung (32) and Heungkuk Life Insurance were box office hit makers.

The Korea Volleyball Federation (KOVO) released the rating results for the first half of the V-League on the 31st. The average rating of men and women in the first half of 63 games for men and 45 games for women was 0.96%, the same as the previous season. However, while the male viewership rating decreased by 0.07% to 0.81%, the average female viewer rating rose 0.1 percentagepoint (1.07% → 1.17%). The total number of viewers was 18 million, an increase of about 16% compared to the first half of last season.

As expected, the effect of Heungkuk Life Insurance was great. Heungkuk Life Insurance joined Kim Yeon-kyung, who returned from overseas ahead of the opening. Here, while recruiting Lee Da-young as a free agent, he had Kim Yeon-kyung, Lee Jae-young, and Da-young at once. Heungkuk Life Insurance set a new record for 10 consecutive wins in the opening. In the third round, foreign player Lucia was injured, Lee Jae-young was missing a corona test, and the team suffered a dissonance. All of this led to the interest of the fans.

Jaeyoung Lee (right)-Sister Dayoung Da. [연합뉴스]

The highest rating game in the women’s division was the Road Construction and Heungkuk Life’s game held at the Gimcheon Gymnasium on November 15, recording a rating of 2.22%. This is the highest rating among regular league games ever. The 2nd to 5th highest ratings in the women’s division are all of Heungkuk Life’s games. In particular, the confrontation between GS Caltex, the second place team, and Heungkuk Life Insurance ranked second (November 11, 1.99%) and third place (December 5, 1.96%). The highest rating game for the men’s division in the first half was the match between Samsung Fire & Power Co., Ltd. (1.52%) held at Chungmu Gymnasium in Daejeon on November 22nd.

Records also spilled. In the men’s division, KEPCO Park Chul-woo, who ranked first in his career, climbed to the top of 6000 points for the first time. One Korean Air setter player surpassed 14,000 sets with success. In the women’s division, Heungkuk Life has won 14 consecutive wins this season since last season, making the most streak tie. Jaeyoung Lee achieved the youngest score of 3,000 points at the age of 24 and 1 month. Kim Yeon-kyung reached 3,000 points in 122 games, the lowest ever.

From this year, KOVO has started an integrated commercialization business that integrates the commercialization business of 13 clubs. This project, the first of professional sports, sells a variety of products such as replica uniforms, signature balls, T-shirts, various accessories, and round MVP commemorative products through the official online shopping mall. An offline sales booth,’Cobo Market’, was also installed in the stadium.

Cobo Market, a part of integrated marketing that has been implemented this season. [사진 한국배구연맹]

In the first half of this season, a social contribution Instagram account has been established and various campaigns and contents are being produced. Currently, a V-HUG signal campaign to protect human rights in sports is underway, and upcycling content is being produced in which athletes create back-side notes by recycling the recording papers thrown away from the stadium.

Reporter Kim Hyo-kyung [email protected]