Kim Rae-ah, a 23-year-old short-haired woman giving a speech at LG Electronics, is at CES 2021

‘The name of a child from the future”A 23-year-old woman living in Seoul”Influencer who composes in social network service (SNS)”About 6000 followers’.

LG Electronics held on the 11th (local time), the first day of’CES 2021′, the world’s largest home appliance and IT exhibition(142,000 -3.73%)This is an explanation of Rae-ah Kim, who gave a speech for about 3 minutes at the’Press Conference’

On this day, Rae-ah Kim introduced’LG Chloe Sterilization Bot’, which performs quarantine work for hygiene in certain spaces such as hotels. It also introduced the 2021 LG Gram, which has several strengths such as portability, design, performance, and large-capacity battery, and’LG Ultrafine All-Red Pro’, a professional monitor with organic light emitting diode (OLED) panels.

Raeah, who finished his speech so skillfully, is not really a human being. It is a’virtual human’ implemented by LG Electronics using artificial intelligence (AI) technology. It is a character whose voice is applied with artificial intelligence technology to the appearance made by computer graphics in a virtual space.

Until recently, Raeah learned three-dimensional (3D) images through deep learning technology, and she has a voice that has never existed. As a result, Raea was able to show a three-dimensional and lively appearance on this day.

LG Electronics gave her age and job as if she was a real human being. Raeah is a 23-year-old woman this year and is also an influencer. On Raeah’s SNS, which has been held since May last year, pictures taken against the Han River and cafes, like ordinary young women, were posted.

LG Electronics President Bong-Seok Kwon (CEO) is explaining product innovation at the LG Electronics press conference held on the 11th at the opening of’CES 2021′ Company/Photo Credit=LG Electronics

‘The precious routine continues. LG Electronics’ conference was held under the theme of’Enjoy your home life comfortably with LG’ and started with a video narrator by Kwon Bong-seok, CEO of LG Electronics.

President Kwon said, “In an era that is rapidly changing in an unexpected way, we will provide convenience and fun, as well as a way to safeguard our precious daily lives, so that customers can enjoy a better life to the fullest.” I won’t do it.”

Then, when President Kwon pressed the start button, the slogan “Life in ON” came out. Along with this, the event began in earnest with 7 experts in each field, including Kim Jin-hong, head of the Global Marketing Center (Executive Vice President), Peggy Ang, in charge of marketing at the US subsidiary, and Samuel Chang, Vice President of the North American Innovation Center.

LG Electronics held a press conference at the world’s largest home appliance and IT exhibition’CES 2021′ on the 11th EST. The picture shows Jin-hong Kim, executive director of the Global Marketing Center, saying,’A precious daily life continues. Speaking under the theme’Enjoy your home life comfortably with LG’/Photo provided by LG Electronics

They said, “LG Electronics’ differentiated innovative products and services started with inspiration from customers,” and suggested a lifestyle suitable for the new normal era triggered by the novel coronavirus infection (Corona 19).

In recent years, we redefine the meaning of’home’ in our rapidly changing daily life, such as working, learning, enjoying, and shopping at home, and introduced various values ​​such as relief, convenience, and fun that consumers can experience at home.

Managing Director Kim Jin-hong said, “With LG Electronics’ innovative new products and services, while our lives are rapidly changing in unexpected ways, we will make our customers safer, more convenient and more enjoyable in their precious daily lives.”

What stood out at this event was the appearance of’LG Rollable’. The appearance of the rollable phone unfolding and drying came out twice. This is the first time that the LG Rollable, which can increase and decrease the screen size, has been directly shown in the video.

In addition, the phrase “More to Explore” at the end of the conference implied that the product was related to the’Explorer Project’. The Explorer project is a form factor (specific device type) innovation strategy for LG Electronics smartphones, and the first product was the swivel (rotating) phone’LG Wing’, which was released in the second half of last year.

LG Electronics then introduced premium home appliances with enhanced health and hygiene functions and designs. It also introduced the OLED TV new product’OLED EVO’, which further upgrades the performance of the organic light-emitting diode (OLED) device. LG Electronics explained that OLED EVO shows clearer and brighter picture quality compared to the existing OLED by elaborately implementing the wavelength of light.

LG Electronics held a press conference at the world’s largest home appliance and IT exhibition’CES 2021′ on the 11th EST. The picture is a scene where’LG Rollable’ appears at the LG Press Conference/Photo provided by LG Electronics

LG Electronics introduced new consumer value by upgrading the intelligent lifestyle platform LG ThinQ application (app).

LG Electronics announced that it will cooperate with global food companies Nestle and Kraft Heinz so that consumers can purchase food using the LG ThinQ app. It also introduced the’Artificial Intelligence Cook’ function that finds the best recipe by taking a barcode of food ordered with a smartphone.

In addition, in partnership with Home Advisor, an American home service company, LG ThinQ also introduced a service that requests the installation of home appliances in the house in another space.

LG Electronics continues to introduce new services of LG ThinQ App, such as adding a proactive service that manages home appliances in optimal condition last year. Proactive service is a function that analyzes the operation status of a product based on artificial intelligence technology and detects and informs expected failures in advance.

An official at LG Electronics said, “Based on open innovation, we have expanded the platform ecosystem of the LG ThinQ App by cooperating with various partners. This app goes beyond simply controlling home appliances, so that customers can enjoy everyday life more conveniently. I will do it,” he explained.

Seongsu Bae, reporter Hankyung.com [email protected]