Kia’s sudden brake on’Apple Car’ shuts off… stock price “adjustment is a buying opportunity”

High-altitude Kia Motors’Apple Car’ has plummeted due to cessation

Evaluation of “Apple Car is unfortunate, but it proves competitive”

Attractive at 40% discount compared to KOSPI 200

There is also the possibility of narrowing the market cap that has opened with the current car.

Advice on’response to buy in case of decline’

/Photo provided = Kia

Running Kia Motors (000270)There was a sudden brake on the stock price of. While receiving the so-called’Apple Car Shock’. However, Kia Motors is still attractive when considering the trend of profit growth and growth strategy at stock prices. There is also a prospect that Kia Motors’ global status will rise further through discussions with Apple. It is explained that it is a good strategy to respond to the stock price correction as a buying opportunity.

According to the Korea Exchange, in the second week of February, Kia Motors ended the transaction for 86,400 won. Just a week ago, it was Kia Motors, showing super strength by surpassing the 100,000 won mark. However, over the last three trading days, the stock price has fallen by about 15%.

Kia’s plunge is because the’Apple Car’ stopped starting. Earlier, on the 5th, Bloomberg News cited an anonymous source, citing Apple and Apple for the production of self-driving electric vehicles. Hyundai Motor (005380)Kia Motors officially admitted the breakdown of negotiations on the 8th after reporting that Kia’s discussions were temporarily halted. Kia Motors announced through a public announcement at the time that “there is no discussion with Apple on the development of autonomous vehicles.” Accordingly, the stock price of the market on the 9th fell to 83,700 won. Up until now, thanks to the’Apple Car’ issue, the shock was great as it ran fast.

Share price on the 8th that Hyundai Motor Group announced that it is not negotiating with Apple regarding the production of’Apple Car’ / Yonhap News

At the current Yeouido stock market, Kia Motors is generally attractive. First of all, it is an analysis that Kia Motors’ stock price is undervalued. Of course, Kia Motors recorded a rapid share price increase this year. The stock price jumped 61.11% from January 8, when the actual Apple car production news was first announced, until the 5th of this month before the public announcement of the wife. Taking into account the recent adjustment, the stock price has risen 38.46% since the beginning of the year. However, if Kia Motors also calculates the estimated future earnings that Kia will earn, the share price is said to be relatively cheap. According to Hyundai Motor Securities, Kia Motors’ 12-month forward PER of 8th is 8.9x. It is analyzed that about 40.0% is discounted compared to the KOSPI 200 at 14.8 times.

There are also observations that there is a possibility to close the gap with Hyundai Motor Company. According to Samsung Securities, Kia’s global sales and operating profit are expected to rise to 70% and 80%, respectively, compared to Hyundai. However, the current market cap of Kia Motors is 60% of Hyundai Motor (including preferred stocks). This means that the stock price remains open.

Some say that the controversy over the’Apple Car’ showed Kia Motors’ increased awareness. Kim Jin-woo, a researcher at Korea Investment & Securities, said, “Through this Apple car issue, Hyundai Motor Group’s global status has expanded and the multiple (company value given by the market) has increased.”

Kia Motors President Song Ho-sung makes an announcement at the’CEO Investor Day’ held on the 9th through an online channel./Photo = Kia

Kia Motors’ future growth strategy is also positively evaluated. Kia Motors recently unveiled a blueprint containing the contents of the global sales target of 4.05 million units in 2030. Kia Motors is planning to rise to the top position in the market in 2030, especially in the field of PBV (purpose-based mobility), a new profit model. Yong-jin Jeong, researcher at Shinhan Investment Corp. said, “We presented the global No. 1 goal in the green car PBV area, which is a new business, and we have also upgraded our mid- to long-term OPM goals.” “We presented a low target price of 110,000 won by reflecting our positive evaluation on the mid- to long-term roadmap.” Im Eun-young, a researcher at Samsung Securities, said, “By reflecting the PBV business in the EV business valuation, we raise our target price by 9% to KRW 120,000 compared to the previous year, and maintain the opinion of the industry’s top pick.” We recommend using it as a buying opportunity.”

/Reuters Yonhap News

/ Reporter Lee Wan-ki [email protected]

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