The first model for E-GMP-based development… Realization of SUV shape design
Kia’s first exclusive electric car’EV6′ was revealed for the first time.
On the 9th, Kia unveiled a teaser video and image of EV6 that creatively embodied future-oriented characters.
The EV6 is the first model in Kia’s exclusive electric vehicle lineup developed based on the E-GMP (Electric-Global Modular Platform), a platform exclusively for electric vehicles by Hyundai Motors and Kia, and a model with a new logo. Previously, Kia announced its plans to introduce a new lineup of 7 new exclusive electric vehicles by 2027 by announcing a new brand orientation, new mission, logo, and slogan in January.
The EV6, which marks the beginning of Kia’s electrification strategy, embodies a dynamic sports utility vehicle (SUV)-shaped design optimized for electric vehicles, emphasizing a futuristic yet original feel.
The EV6’s side silhouette, which was unveiled on this day, features a simple yet sharply trimmed line from the front hood to the rear spoiler, making the vehicle feel rich and agile.
In particular, the smoothly tilted windshield glass gives a lively feeling of hitting quickly.
In addition, the daytime running lights (DRL) on the front apply a’moving light pattern’ designed with inspiration from the electronic pixels that make up the digital image to emphasize the refined and smooth impression of electric vehicles.
The rear LED cluster located on the rear side is a differentiated element of EV6, and in addition to its role as a lighting, it forms a unique pattern with light as a medium, adding to the future-oriented character of the EV6.
Karim Habib, Managing Director of Kia Design, said, “Ev6, based on Kia’s brand direction’Movement that inspires’, is a space that satisfies the diverse needs of customers and inspires time and time.” We will continue to strive to provide our customers with a mobility experience.”
Kia unveiled a new car name system for exclusive electric vehicles consisting of’EV + number’ along with the teaser of EV6.
Kia’s exclusive electric vehicle name’EV’ is designed to express Kia’s willingness to lead the global electric vehicle market by using the representative noun that means electric vehicles, and to allow consumers to intuitively recognize the exclusive electric vehicle lineup.
In addition, the number composed with the vehicle name EV indicates the location and role within the dedicated electric vehicle lineup.
Kia plans to increase the awareness and familiarity of the’EV’ car name with a new exclusive electric car name system, and to secure consistency by applying the same car name in the global market.
Meanwhile, Kia plans to reveal detailed EV6’s commerciality through EV6’s online world premiere event (the world’s first public event) at the end of this month.
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