Logo embodying with flames from 303 drones
Containing the meaning of balance, change, and rise
Kia Motors unveiled a new logo. Photo = Kia Motors
Kia Motors changes its name to KIA, taking off the car from Kia Motors(62,200 -2.35%)Held the’Logo Unveiling Event’ on the 6th and released a new logo and brand slogan.
The unveiling event held on the Kia Motors Digital Channel was held in the form of a total of 303 drones flashing sparks in the sky and drawing a new logo. This event, which set a world record in the Guinness Book of Records in the field of’the most unmanned aerial vehicles (UAVs) fired simultaneously with firecrackers’, can be found on Kia Motors’ YouTube channel and global brand site.
Kia Motors’ new logo and slogan are part of the mid- to long-term strategy’Plan S’announced last year. It embodies the will to break away from the traditional manufacturing industry through business reorganization and establish a leading position in the future mobility industry.
The new logo was developed with three design concepts: balance, rhythm, and rise, incorporating Kia’s new brand direction.
A new logo imaged by Kia Motors using drones and firecrackers. Photo = Kia Motors
‘Balance’ expresses the confidence to present a new customer experience by providing future-oriented products and services as well as customer satisfaction in the existing business area. ‘Rhythm’ contains the attitude of constantly moving and changing according to the needs of customers, as if the lines of the new logo are all connected together, and the promise of continuing to deliver moments of inspiration to customers. ‘Rising’ means Kia’s passion to leap to a new brand from a true customer perspective.
Kia Motors President Song Ho-sung said, “The newly introduced logo symbolizes Kia’s commitment to lead change and innovation.” I hope you can watch your appearance and future together.”
Meanwhile, Kia Motors presented a new brand slogan’Movement that Inspire’ with a new logo. On the 15th of this month, more detailed brand orientation and strategies will be announced through the’New Kia Brand Showcase’.
Sesung Oh, reporter Hankyung.com [email protected]
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