President Song Ho-sung “Symbol of the will to lead change and innovation”
On the 15th, Kia Motors plans to unveil its new brand orientation and strategy
[서울=뉴스핌] Reporter Yoonae Lee = Kia Motors took the first step toward the future by revealing its new logo and brand slogan.
On the 6th, Kia Motors held a’Logo Unveiling Event’ to reveal new logos and brand slogans through online channels such as YouTube. At the event, a total of 303 drones radiated flames from the sky and painted a new logo.
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| [서울=뉴스핌] Reporter Yoonae Lee = Kia Motors held a logo unveiling event on the 6th to reveal a new logo and brand slogan. The unveiling event, held through the Kia Motors digital channel, was held in the form of a total of 303 drones emitting fireworks from the sky and drawing a new logo of Kia Motors. [사진=기아차] 2021.01.06 [email protected] |
Kia Motors explained, “This event set a world record in the Guinness Book of Records in the field of’the most unmanned aerial vehicles fired simultaneously with firecrackers’.”
Kia Motors’ new logo and slogan represent Kia’s commitment to establishing a leading position in the future mobility industry through business reorganization as part of the mid- to long-term strategy’Plan S’announced last year.
The new logo represents Kia Motors’ new brand direction, and was developed with three design concepts: Symmetry, Rhythm, and Rising.
‘Balance’ expresses the confidence to present a new customer experience through providing future-oriented products and services as well as customer satisfaction in the existing business area.
‘Rhythm’, as the lines of the new logo are all connected as one, contains the attitude of constantly moving and changing according to the needs of customers, and the promise of continuing to deliver moments of inspiration to customers.
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| [서울=뉴스핌] Reporter Yoonae Lee = Kia Motors’ new logo [사진=기아차] 2021.01.06 [email protected] |
Finally,’rise’ means Kia’s passion to leap to a new brand from a true customer perspective.
Kia Motors President Song Ho-sung said, “The newly introduced logo symbolizes Kia’s commitment to lead change and innovation.” We look forward to watching Kia Motors’ new look and future, which will respond and inspire our customers’ lives.”
Meanwhile, Kia Motors presented a new brand slogan’Movement that inspires’ along with a new logo. More detailed brand orientation and strategy, including the slogan, will be announced through the’New Kia Brand Showcase’, which will be held through Kia Motors’ global YouTube channel from 9 am on the 15th.