Kia Motors unveiled a new logo and brand slogan on the 6th. The new logo and slogan of Kia Motors was developed as part of the mid- to long-term strategy plan S, and the new logo was developed with three design concepts: balance, rhythm and ascent. The slogan and more detailed brand orientation and strategy will be revealed on the 15th.
The new logo represents Kia’s new brand direction. It was developed with three design concepts: balance, rhythm, and ascent. Balance expresses not only customer satisfaction in the existing business area, but also the confidence to present a new customer experience through the provision of future-oriented products and services.
As if the lines of the new logo were all connected together, Rhythm contained the attitude of constantly moving and changing according to the customer’s request, and the promise of continuing to deliver the moment of inspiration to the customer. Rise means Kia’s passion to leap to a new brand from a customer perspective.
Kia Motors’ new brand slogan is Movement that Inspires. An official from Kia Motors said,’The newly introduced logo symbolizes Kia’s will to lead change and innovation. I hope you can watch the new look and future together.’
Meanwhile, the unveiling event held through the Kia Motors digital channel was conducted in the form of a new logo with a total of 303 drones emitting fireworks from the sky. Through this event, Kia Motors set a world record in the Guinness Book of Records in the field of’the most unmanned aerial vehicles fired simultaneously with firecrackers’.
Reporter Hansol Kim 〈Top Rider [email protected]〉