KBS President Yang Seung-dong showed strong willingness to raise the license fee by mentioning’subscription fee’ 12 times in the New Year’s address on the 4th. Yang announced that he would submit a proposal for the’realization of KBS license fees’ postponed in December of last year to the board of directors within January. It is predicted that the deficit range, which was expected to reach 100 billion won, will decrease by more than 30 billion won last year.
In his New Year’s address, Yang said, “We aimed to present the board of directors for the realization of subscription fees last December, but Corona 19 spread again and passed this year.” “This month, we will propose a plan to strengthen public obligations and actualize license fees to the board of directors.” Revealed.
“The realization of the subscription fee is our longing and the path we must go,” he said. “Although external conditions are very difficult this year, KBS can achieve major qualitative changes and developments only through this process.”
This year’s KBS broadcasting index was also set as “We will further increase the value of the subscription fee and be reborn as a public broadcasting.”
Yang said, “I received a great gift from a viewer a while ago, and I received a hand letter and two copies of US$100.” A Korean residing abroad sent me after seeing’Korea Again, Na Hoon-ah’, and he made me feel sorry for not coming to my home country. He wrote that it was’impressed’ as a well-dressed Chuseok table.”
“200 dollars is equivalent to 100 months of license fee and 8 years. The BBC license fee is one year,” he said. “After thinking about it, I decided to keep it as a table (decorating with paper or cloth on the back or border of the picture). Whenever I see it, I think about the value of the license fee and get courage.”
Yang said that last year’s deficit was expected to be 100 billion won, but the deficit would decrease by more than 30 billion won.
President Yang said, “As Corona 19 spreads significantly around the world, there was a gloomy prospect that the business loss could exceed 100 billion won.” “Fortunately, as a result of estimating at the end of the year, profit or loss can be balanced, and business loss It is expected to decrease by more than 30 billion won from the original deficit.”
“The ad market showed some recovery in the second half of the year, and weekend and daily dramas were good.” “In entertainment, content competitiveness gradually increased not only on weekends but also on weekdays. Integrated advertising marketing was also relocated, showing higher performance. The content business also produced results, and the retransmission and VOD negotiations were well completed.”
In addition, Yang also suggested 10 questions, saying, “Let’s ask the following questions ourselves in order to further increase the value of the license fee and be reborn as a public broadcaster in 2021.”
President Yang’s 10 questions were △The era of content overflowing but false distortion information, the standard of trust △The era of disasters such as climate disasters, the role of the disaster host broadcasting company The era, how to be a partner of consolation and empathy △The era of great transformation, the role of the public sphere △The era when balanced development between the metropolitan area and the region is urgent, the role of local broadcasting △The era when global media companies threaten the media ecosystem, the role of national key broadcasting △Era of advanced broadcasting and communication technologies such as 5G, AI, ATSC3.0, and concerns about providing viewing experience △Era where young people are leaving TV, approaches for future generations △The role of KBS for opportunities for peace and reconciliation on the Korean Peninsula △Competitive It was a concern for a high-quality program.
President Yang said, “The project to strengthen the competitiveness of content affiliates, promote the revision of laws for active use of assets, eliminate asymmetric regulations for terrestrial broadcasters, and improve the annual system,” said Yang. “We will speed up the new year. Let’s be humble with a low posture but have confidence.”
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