Joseon Gumasa, Hanbok sponsorship also ended… Na Rae-Sol “Stop Cooperation”
Jo Kyung-gun, reporter at Busan.com [email protected]
Input: 2021-03-25 11:19:50Revision: 2021-03-25 11:44:37Published: 2021-03-25 11:44:54
‘Joseongu Masa’ poster. Provided by SBS
Despite the two apologies, the SBS monthly drama’Chosun-gu Masa’, which caused the history distortion controversy, is being’stopped’ by companies.
On the 25th, the Hanbok company’Naraesol’ posted a statement on the official SNS and said, “Naraesol is currently cooperating with the production of authentic Joseon court costumes for the drama’Chosun Gumasa’.” We are sorry for that, and we are getting a lot of misunderstandings, especially for the part that Naraesol did not cooperate with, so we decided to stop cooperating with Hanbok afterwards.”
Na Rae-Sol said, “Even though it is a company that has been running the family business for the third generation, we also feel responsible and deeply apologize for this work that we have done without looking into detail.” “We will look more carefully and closely in the future to promote broadcast sponsorship.” Added.
Earlier on this day, Myeong-in Pharmaceutical also announced that it has “stopped advertising for Chosun-gu Massa” through its official website.
Earlier, in the first broadcast on the 22nd, Joseon Gumasa used Chinese-style accessories such as mooncakes, Chinese dumplings, and pidan (saked duck eggs) and distorted the Joseon royal family, causing controversy. In particular, it was pointed out that the setting was a serious distortion of history, such as when Taejong saw the vision of his father Taejo and slaughtered the people, or Chungnyeongdaegun was ignored by a priest and an intellect. The OST inserted in the drama is also known as the music played by the traditional Chinese stringed instrument, Gojaeng.
In particular, the writer Park Gye-ok, in his previous work,’The Queen Ironman’, caused a controversy about the distortion of history by calling the Annals of the Joseon Dynasty as’one piece of paper’, and criticism is increasing. PD Shin Kyung-sook, who was in charge of directing, was also criticized for similar controversy in’Six Dragons Narsha’.
Viewers continue to criticize and protest fiercely through various angles, such as the Internet community, the SBS homepage, and the Blue House national petition.
Some viewers showed signs of boycott by sharing the list of companies that advertised in the drama, and most of the companies withdrew production support and advertisements one after another.
On the 23rd, the production crew explained, “It was set to explain the location of the characters in the far-off from Hanyang in the play, but there was no special intention at all.” However, as criticism was infested, the production company and SBS jointly issued a statement the day before and said, “It is an obvious mistake of the production crew that has not been recognized in advance.”
In addition, he announced that he would stop replays and reruns of the 1st and 2nd episodes broadcast so far until they are corrected, and reorganize the overall contents with Gyeolbang next week.
In particular, he stressed that “the suspicion that the drama was invested in Chinese capital is not true at all,” and “it was produced with 100% domestic capital.”
However, according to a report from Sports Chosun the day before, the PPL advertising agency of Chosun Gumasa was found to be a company promoting the distribution of Korean content in the Chinese market, raising suspicion that “Isn’t it intentionally using Chinese-style props, etc., aiming at the Chinese market from the beginning?”
In addition, according to Tenasia reports, it is known that Joseon was established through a deal with evil spirits in the scripts of Joseon Gumasa that have been published so far, and that there is a setting that the Chosun Army became a Gumasa by watching and learning the Guma ritual of the Vatican Guma Priest. .
Jo Kyung-gun, reporter at Busan.com [email protected]