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On the 25th, the official website of Myeongin Pharmaceutical said, “We inform you that the advertisement for Chosun-gu Massa has been stopped. We ask for your understanding that the content was not recognized in advance due to a simple advertisement.” A notice window was posted.
As a result,’Joseongu Masa’ started to release a drama without advertisements.
On the 24th, Ssangbangul, Tamna Fish Market, and Gwanwon Ho, who support the production of’Chosun Gumasa’, all announced that they would withdraw their support, and all advertising brands organized in Joseon Gumasa also announced that they will “stop advertising”.
The advertising brands that announced the suspension were Myeongin Pharmaceutical, Goldstar Bed, Honda Korea, Korea Easy Payment Promotion Agency, Black Yak, Cuckoo, Samsung Electronics, Simmons, Wellbeing Food, ILS Science, Seaspan, Banolim Pizza Shop, Ace Bed, Body Friend, Hite. Jinro, CJ CheilJedang, LG Household & Health Care, Ablue, Kojima, KT, Newon, Kwangdong Pharmaceutical, Dongkuk Pharmaceutical, Dyson, and Downey.
It also announced that it would stop supporting production in Mungyeong, Gyeongsangbuk-do, and Naju, Jeollanam-do, which had sponsored venues and supported production.
‘Chosun Gumasa’, first broadcast on the 22nd, is a drama set in the Joseon Dynasty. It was introduced as a fantasy work, but the real characters Taejong and King Chungnyeong who became Sejong appeared.
However, in the drama, Taejong cruelly slaughtered innocent people, and appeared Chinese food mooncakes, pidan, and Chinese dumplings in a Gisaeng house, which was criticized for distortion of history and Chinese style.
SBS said in an official position on the 24th, “As much as we deal with real people and history, we should have taken care of and inspected them in more detail, but we feel infinite responsibility for the parts that could not be done.” I will stop,” he said. “In addition, I will reorganize the overall contents through a weekly meeting next week.”