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Shinsegae Group has applied for a trademark right for’Electros’, one of the candidates for the new name of the SK Wyverns baseball team recently acquired. Shinsegae plans to proceed with the official launch of the baseball team in March.
Shinsegae announced on the 1st that it has applied for trademark rights for Electros. The list of products using trademark rights included baseball field operations, professional baseball team sales, and various publications and food products.
An official from Shinsegae explained, “In the process of preparing for the naming of the baseball team, we applied for a trademark right for’Electros’, which was judged to be in need of securing trademark rights among various candidates currently under discussion.
Electros is E-mart (139480)It appears to be derived from’Electro Mart’, an electronic product store operated by There are also observations that Electromart’s mascot character, Electroman, is becoming a team mascot. E-Mart previously decided to produce a film with Electroman as the protagonist in 2018 and established a special purpose company,’Electroman Culture Industry Limited’.
E-Mart signed a memorandum of understanding (MOU) on the 26th of last month to acquire SK Telecom and SK Wyverns, a baseball team related to Incheon Metropolitan City. This contract is on the 23rd of this month. E-Mart will take over 100% of SK Wyverns’ shares held by SKT, and the homeland will remain in Incheon.
Shinsegae Group has already formed a working team to prepare for the foundation and is continuing to prepare for the start of the season. The club’s naming, emblem, and character will be confirmed soon, and will be officially launched in March. An official from Shinsegae Group said, “We will inform you after discussions are completed and the name of the club is finalized.”
/ Reporter Park Min-joo [email protected]
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