Jeonbuk Hyundai Appoints New Director Kim Sang-sik

First coach from a player
“The best person to implement the Jeonbuk philosophy”

New Director Kim Sang-sik
New Director Kim Sang-sik

Senior coach Kim Sang-sik (44) has been confirmed at the new command tower of Jeonbuk Hyundai.

Coach Sang-sik Kim is the first coach who was a player in the history of the Jeonbuk team.

On the 22nd, Jeonbuk announced that coach Kim Sang-sik was internally promoted to coach and appointed as the team’s sixth command tower.

Jeonbuk judged that coach Kim was the best person to be able to embody the team’s philosophy better than anyone else, with excellent commanding and game management skills.

Coach Kim Sang-sik, who joined Jeonbuk in 2009 and played an active role as a player and coach since 2014, has been in Jeonbuk Hyundai for 12 years and is evaluated as a person with a higher understanding of the team than anyone else.

From the first year of his transfer from Seongnam to Jeonbuk in 2009, coach Kim perfectly played the central role of the team as a captain, leading Jeonbuk to the first league championship.

Coach Kim, who worked as a coach by assisting coach Choi Kang-hee in 2014 after making a big success as a player until 2013, showed outstanding ability in the role of a bridge between players and managers and leadership that encompasses juniors.

In particular, after coach Choi Kang-hee left for China in 2018, he appreciated the efforts he devoted to the team while maintaining the balance so that the squad will not be shaken by sudden changes.

New coach Kim Sang-sik said, “Jeonbuk is my team. As a member of the Jeonbuk Hyundai team, not as a manager, I will devote myself so that the team can develop.” “I will do my best to become a more Jeonbuk-like team next year without being settled with this year’s performance. I believe in the ability of the team and players called Jeonbuk.”

Meanwhile, the press conference for new director Kim Sang-sik is scheduled to be held online on the morning of the 23rd. The squad will convene on January 8 of next year and begin the 2021 season starting with winter training in Namhae (January 11 to 29).

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