Hyosung Jeon Instagram capture
Singer and actor Jeon Hyo-sung, from the girl group Secret, appeared on the billboard in Times Square in New York, USA on the third day, and it is becoming a hot topic.
On the 1st, Hyosung Jeon posted the advertisement on his SNS and said, “It is an honor to be able to participate in a meaningful project that has been carried out to promote Hanbok, our history and culture, to the world. Thank you for now and day by day. I will remember without forgetting many sacrifices.”
In commemoration of the 102nd anniversary of Section 3.1, this advertisement was accompanied by Jeon Hyosung, a domestic fashion brand Rakai Korea. The intention is to respond to the problem of China’s Northeast project, which has emerged one after another.
In the current situation where China is trying to absorb Korean culture by distorting history, starting at the government level and claiming that the traditional Korean food kimchi is Chinese’pao chai’, or that Hanbok with a tradition of over 1600 years originated in China. I thought about it.
In particular, the advertisement is attracting more attention by emphasizing that Hanbok is a culture of Korea under the title of’Traditional Korean Clothes’.
In addition to this, Rakai Korea advertised with the image of the faded Taegeukgi and Hanbok in Times Square, and the phrase “We had only one dream. What is your dream?” (Our dream was only one. What is your dream?) I did it.
The reason for choosing this phrase was “The only dream of independence activists was Korea independence. I wanted to convey a message to many people who will continue the future of Korea and remember the independence activists who have made Korea today.” Rakai Korea said.
New York Times Square is a world-class attraction with a floating population of 400,000 per day and 50 million per year.