Idol personal brand reputation As a result of big data analysis in January 2021, BTS Jimin was ranked first.
On the 30th, the director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, said, “In January 2021, the brand of BTS Jimin ranked first in the idol personal brand reputation ranking.”
Next, “Analysis of brand big data showed a decrease of 15.75% compared to 165,977,509 brand big data in November 2020. Looking at the detailed analysis, brand consumption decreased by 24.70%, brand issues decreased by 50.71%, brand communication increased by 95.37%, brand diffusion It fell by 13.20%.”
In addition, Director Chang-Hwan Koo said, “The Jimin brand of BTS, which ranked first in the idol personal brand reputation in January 2021, showed a high level of’congratulations, select, break through’ in link analysis, and’Ami, Sarang, birthday’ in keyword analysis It came out high. In the positive negative ratio analysis, the positive ratio recorded 81.06%,” added brand analysis.
The Korea Corporate Reputation Research Institute extracted 139,838,413 big data of 1,453 people’s idol personal brand from December 30, 2020 to January 30, 2021 for the analysis of idol personal brand reputation big data, and the consumer’s participation index for individual idol brands, The brand reputation index was analyzed by measuring the media index, communication index, and community index. Compared to 165,977,509 brand big data in November 2020, it decreased by 15.75%.
As a result, BTS member Jimin took first place. Black Pink Jennie recorded second place. In the 3rd~6th place, BTS members V, Jungkook, Jin, and Suga were named side by side.
In addition, Kang Daniel, TVXQ Yunho Yunho, Astro Cha Eunwoo, BTS RM, Black Pink Jisoo, BTS J-Hope, Black Pink Rose, Mamamu Hwasa, EXO Baekhyun, Super Junior Kim Heechul, (Female) Idle Woogi, (Female) Idle Miyeon , Black Pink Lisa, NCT Jungwoo, IZone Kim Minju, NCT Jaehyun, Girls’ Generation Taeyeon, Oh My Girl Arin, Hotshot Ha Sungwoon, Kim Jaehwan, IZone Jang Wonyoung, Girls’ Generation Hyoyeon, Red Velvet Wendy, and SHINee Taemin.
The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of idol personal brand reputation, it is possible to measure positive and negative evaluation of idol personal brand, media interest, and consumer interest and traffic. It also included the monitoring results of the idol brand reputation editor.