At a press conference held at Grand Hyatt, Seoul on the 15th, Robin Colegan, CEO of Jaguar Land Rover Korea, introduces the new Land Rover car. Picture jaguar land rover
Jaguar Land Rover Korea is expanding its lineup of’luxury electric vehicles’. It also promised to improve the service that had been neglected in Korea. On the 15th, Jaguar Land Rover Korea held a press conference at Grand Hyatt, Seoul, and announced that it would target the Korean market with a ‘4P strategy’. 4P is product, price, next-generation infotainment system (Pivi Pro), and power train.
Land Rover New Discovery. Picture jaguar land rover
Land Rover New Defender 90. Photos Jaguar Land Rover
Robin Colegan, CEO of Jaguar Land Rover Korea, took out the strategy of’Reimagine’ on this day. Among the Jaguar and Land Rover brands, Jaguar will switch to a fully luxury electric vehicle brand by 2030, and Land Rover will achieve “zero carbon emissions” for 60% of vehicles. To this end, it plans to drastically reduce the number of platforms from 30 to 3-4. Jaguar will be transformed into one dedicated electric vehicle platform and Land Rover will be transformed into three platforms. A platform for electric vehicles is an essential element for securing price and product competitiveness through economies of scale. In addition, CEO Kolgun added, “We will enter the hydrogen car market soon, such as introducing a prototype of a hydrogen car.”
CEO Colegun pledged to improve the service that had been lacking so far. He said, “We had to supply the right products and price points at timely loading, but it hasn’t been so,” he said. “We will capture the hearts of Korean consumers again with our 4P strategy this year.” According to the Imported Automobile Association, Jaguar Land Rover sold more than 10,000 units in 2019, raising the market share of imported cars to 4.2%, but last year the number of units sold fell to half (5676 units) and the market share decreased to 2.1%.
Jaguar New F-Pace. Picture jaguar land rover
Jaguar New XF. Picture jaguar land rover
Jaguar Land Rover is planning to introduce four new cars this year: Jaguar New F-Pace and New XF, Land Rover All New Defender 90, and New Discovery. “We will compete in the market by offering four new cars with high-tech performance and performance at competitive prices,” said Colegun. In January, Jaguar Land Rover introduced the 2021 Range Rover and Range Rover Sport at a price of 15 million won and 10 million won, respectively.
Jaguar Land Rover’s next-generation infotainment system’PIVI PRO.’ Picture jaguar land rover
New cars have applied new technologies such as’Pebee Pro’, an infotainment system jointly developed with LG Electronics. Jaguar Land Rover Korea said, “It has the same intuitiveness and convenience as a high-performance smartphone, so anyone can use it easily, and it can be operated easily while driving.” The world’s first dual’e-SIM (SIM card)’ and software wireless update (SOTA) function equipped with two LTE modems are also installed. Jaguar Land Rover Korea Marketing Director Jeong Il-young said, “The two e-sims support the infotainment system, and the other is in charge of sorting, like the left brain and the right brain.” “He said.
Reporter Kim Young-joo [email protected]
