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[이데일리 송승현 기자] Jaguar Land Rover Korea held a press conference at Grand Hyatt Seoul on the 15th to announce its global strategy and new car and business plans for re-leaping the Korean market in 2021.
At the press conference on this day, Robin Colegan, CEO of Jaguar Land Rover Korea, announced a new global strategy for Land Rover’s electrification strategy, and Jaguar Land Rover Korea’s 4P (Product, Price, PIVI PRO, Powertrain) ) Announced the strategy.
Jaguar Land Rover Korea is releasing one new model and three partially modified models this year, including the Land Rover All New Defender 90 model, the New Discovery and the Jaguar new F-PACE, and the new XF. All new cars have excellent connectivity by applying the next-generation infotainment system PIVI PRO, which boasts excellent intuitiveness and convenience.
The all-new Defender 90 is an SUV that demonstrates extreme driving capabilities through a combination of cutting-edge technologies such as a short wheelbase and a fully automatic terrain response system with an overhang and a wading program. In order to expand customer choice, the all-new Defender 110 model equipped with a 3.0 gasoline engine with a mild hybrid system is also set to be released in Korea.
New Discovery, which has undergone a change in full-chain payment, has a new level of performance, efficiency, and quietness by mounting a six-cylinder gasoline engine with a mild hybrid system. The 11.4-inch full HD screen, which is 48% larger than the previous one, allows the use of Phoebe Pro, which is expected to target the demand of customers who want a family SUV with enhanced convenience and connectivity.
Jaguar’s new F-PACE and new XF are also building premium brands with new car-class interior upgrades and state-of-the-art technology. The latest Phoebe Pro Dual eSim infotainment system is installed to increase the convenience of the driver, and the active road noise reduction system provides a quiet and elegant driving environment. In particular, the new XF is the first model in its class to be equipped with this function.
Jaguar Land Rover Korea introduces a new pricing policy to provide more benefits along with the launch of competitive new cars. We applied the changed pricing policy to the Range Rover and Range Rover Sport 2021 models that were already released in January of this year. In addition, it will be extended to the Jaguar New XF, Land Rover Range Rover Velar, and New Discovery.
Jaguar Land Rover Korea announced that it plans to establish a window for direct communication with customers so that customers can maintain high levels of satisfaction after purchasing a vehicle. We will actively work to resolve customer suggestions quickly, and we plan to do our best to strengthen customer trust.
In addition, in order to provide better customer service, the company plans to strengthen the basic knowledge and capabilities of professional service staff. Robin Colgan, CEO of Jaguar Land Rover Korea, said, “Based on Jaguar Land Rover’s resale strategy and differentiated strategy for Korean customers, we will open a new future for Jaguar Land Rover Korea.” This year will be the first year of a reorganization of the Korean market through the introduction of the infotainment system Phoebe Pro and the expansion of the eco-friendly powertrain.
Meanwhile, Jaguar Land Rover plans to transform itself into a pure electric vehicle luxury brand in 2025 that combines innovative technology and pure beauty design. Land Rover introduces six all-electric car models that will further solidify its position as the world leader in luxury SUVs over the next five years, with the first all-electric car models to be launched in 2024.