Limited edition whiskey products that stimulated the collection of consumers in their 40s are selling well at convenience stores even though they are expensive around 300,000 won.
Convenience store GS25 announced on the 24th that the whiskey’Johnnie Walker Blue Zodiac Collection’ (photo), which has been on sale since the 22nd, exceeded expectations. Johnnie Walker Blue Zodiac Collection is a product launched earlier this month by Diageo Korea, the number one whiskey manufacturer in Korea. Among the domestic convenience stores, GS25 is sold exclusively. It is the best price among the mainstream products sold at GS25. This product was released in 12 different types of 12 different animals, such as mice, cows, and dogs, with a hibiscus attached to the background of the label.
According to GS Retail, this product sold 235 bottles, 65% of the 360 bottles prepared three days after it started selling. The Tiger and Snake products were sold in 9 hours on the first day of release, and the cattle and rat products were also sold the next day. It is expected to be sold out by the 25th as soon as possible.
According to the results of GS25’s adult certification for alcohol sales, the age that purchased this product the most from 22 to 23 is in their 40s. I bought the most in the order of the 73 year old cow, the 74 year old tiger, and the 72 year old rat. They are mainly middle-aged men aged 46-48. Yoomi Kim, a product planner in charge of gasoline at GS Retail (MD), said, “Considering that the product was purchased according to his or her own belt, it seems that it was purchased for personal collection rather than as a gift.” Analyzed.
Reporter Park Jong-pil [email protected]
Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution