“Is it a cherry blossom festival?” Yeouido with parking lot… ‘Hotple’ followed by Jung Yongjin

On the afternoon of the 26th, citizens are enjoying shopping at'The Hyundai Seoul' in Yeouido, Seoul.  It is the largest in Seoul, with a total operating area of ​​89,100m2 (about 27,000 pyeong).  Half of these consisted of interior landscaping and customer rest areas.  The picture is a signature space, Sounds Forest on the 5th floor. [뉴스1]

On the afternoon of the 26th, citizens are enjoying shopping at’The Hyundai Seoul’ in Yeouido, Seoul. It is the largest in Seoul, with a total operating area of ​​89,100m2 (about 27,000 pyeong). Half of these consisted of interior landscaping and customer rest areas. The photo is a signature space, Sounds Forest on the 5th floor. [뉴스1]

Yeouido, Seoul? On the weekend? Traffic jam? This weekend in Yeouido, Seoul, an unfamiliar landscape was produced. On weekends when office workers aren’t going to work, the line of cars continues in the relatively busy Yeouido. This is because of those who want to visit’The Hyundai Seoul’, the largest department store in Seoul, which was officially opened on the 26th. A lawyer in her 40s working in Guro-gu, Seoul, said, “It took 40 minutes to pass through Yeouido to return to the company after seeing the court work on the 26th.

Baekmo (36), an office worker living in Mapo-gu, Seoul, also had to take a taxi with her child to the news of the opening of The Hyundai Seoul on the 26th and get off at the opposite side of the department store. This is because the car was too clogged to move. In The Hyundai Seoul’s signature space,’Sounds Forest’ on the 5th floor, I went for a seat to eat waffles I bought at the store in front of me, but after a long time wandering around, I was able to sit on a bench without a table. A middle-aged couple who failed to occupy their seats had to stand and eat.

Endless lines… “Samsung·LG Home Appliance Watches Give Up”

A long line is lined up in front of the'Blue Bottle' coffee shop in'The Hyundai Seoul' on the 26th.  Reporter Chu In-young

A long line is lined up in front of the’Blue Bottle’ coffee shop in’The Hyundai Seoul’ on the 26th. Reporter Chu In-young

Long lines lined up in front of popular stores. A representative example is’Blue Bottle’, an American coffee brand that first entered a domestic department store. Samsung Electronics and LG Electronics stores facing the Sounds Forest were in a similar situation. Due to the novel coronavirus infection (Corona 19), the number of visitors was limited to 50, but news continued to be available to see the latest products and receive special discounts in the showroom. Samsung Electronics opened the next largest store after Galleria Gwanggyo, and LG Electronics opened the largest best shop here. Mr. Baek said, “I wanted to see the home appliances and interiors before moving, but it was difficult to line up with my children, so I gave up.”

Various things to see in various department stores captured the attention of customers. The world’s first rollable all-red TV,’Signature All-Red R,’ displayed at the entrance of LG Electronics stores, and’Master Grand Tradition Tourbillon Celeste Diamond’ in the Jaeger-LeCoultre, Swiss luxury watch brand. With a total of 347 diamonds (a total of 18.8 carats), the selling price of this watch is about 800 million won.

'New spring forest' by British designer duo'Studio Swain', which was prepared on the 1st floor of'The Hyundai Seoul' on the 26th.  Reporter Chu In-young

‘New spring forest’ by British designer duo’Studio Swain’, which was prepared on the first floor of’The Hyundai Seoul’ on the 26th. Reporter Chu In-young

The work’New spring forest’ by British designer duo’Studio Swain’, which can be seen as soon as you enter the first floor, was popular with family customers. It is an experiential exhibition work in which soap bubbles filled with water vapor appear at the end of a white curved rod in the shape of a tree. At Alt One on the 6th floor of 1160㎡ (350 pyeong), the retrospective exhibition’Andy Warhol-Beginning Seoul’ by pop artist’Andy Warhol’ will be held until June 27th. This place is equipped with constant temperature and humidity facilities equivalent to that of a professional exhibition hall.

Red underwear karate sweat… ‘Hotple’ followed by Jung Yongjin

On the 28th, there were more than 10,000 posts tagged with'The Hyundai Seoul'.  Vice Chairman Jeong Yong-jin of Shinsegae E-Mart, a rival, also followed. [사진 인스타그램 캡처]

On the 28th, there are more than 10,000 posts tagged with’The Hyundai Seoul’. Vice Chairman Jeong Yong-jin of Shinsegae E-Mart, a rival, also followed. [사진 인스타그램 캡처]

Vivian’s red underwear John (Red John) also gave a strong impression. Red underwear is especially popular every time a department store opens. This is because of the myth that’buying red underwear at an opening department store brings in luck’. When the Lotte Department Store Gwangbok branch opened in Busan in 2000, it sold 1.7 billion won for a week. Since the opening of The Hyundai Seoul store, many customers have been looking for red underwear separately, and they have been searching for red underwear from Vivian stores nationwide. This is the only store nationwide to provide a body size measurement service with a ‘3D body scanner’ for free.

The department store, which opened in Seoul after 10 years, has emerged as a’hotple’ online as well. On the 28th, more than 10,000 posts tagged The Hyundai Seoul with the hash (#) on Instagram. Vice Chairman Jeong Yong-jin of Shinsegae E-Mart, a distribution rival, also followed the hashtag. The news of grocery discounts became popular in the Internet community. The news that a bottle of 3050 won Qingdao beer is sold at a discount of 1,000 won for a bottle (330 mL) and an egg for 14,500 won (with 30 special eggs) at a discount of 5,000 won, sparked a desire for certification among residents near Yeouido.

Reporter Chu In-young [email protected]


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