The marketing competition of mobile carriers is heating up in the’early appearance’ of Samsung Electronics’ strategy smartphone Galaxy S21. Samsung Electronics, which launched the Galaxy S20 in early March last year, will release the Galaxy S21 on the 29th of this month, which is a month ahead of that this year. The three mobile operators, which have entered advance reservations from the 15th, are predicting a fiery competition by paying a public subsidy of up to 500,000 won.
The Galaxy S21’s shipping price is about 240,000 won (based on the base model) compared to the previous work, and as it is combined with the increase in public announcement subsidies and the launch of an online plan, the way consumers can save communication costs has increased. There have been an increase in the number of cases where communication costs can be saved, such as receiving a public subsidy and receiving a discount on a terminal (smartphone), a 25% discount on a monthly fee (optional contract discount), or a 30% discount on the existing rate through an online plan.

Galaxy S21 Ultra
KT also paid for up to KRW 500,000 for LG Uple
First of all, the burden of purchasing a smartphone has been reduced as the handset is inexpensive and the amount of public announcement subsidies has increased. First, LG U+ raised publicly available subsidies of 268,000 to 500,000 won depending on the rate plan. On the 16th, KT also raised the publicly announced subsidy (262,000 won to 500,000 won) more than doubled than before and made a double payment. SK Telecom has the smallest amount of subsidies among the three companies, with the largest publicly available subsidy of 170,000 won.
In addition, carriers and retailers of mobile carriers can provide additional subsidies within 15% of the publicly announced subsidies. If the public subsidy is 500,000 won, it means that the retail store can add up to 75,000 won more.
For example, suppose that you purchase a basic model of the Galaxy S21 (factory price is 99,900 won) and subscribe to LG U+’s 85,000 won or more plan. In this case, an additional support fund of 75,000 won will be received in addition to the publicly announced support fund of 500,000 won, and the purchase cost of the terminal will drop to 420,000 won.
The higher the price plan, the more advantageous the optional contract discount
However, it should be noted that if you receive the publicly available subsidy, you cannot receive an optional contract discount that gives you a 25% discount on the monthly communication fee. Mobile carriers do not receive a terminal discount, and only offer a discount of 25% of the monthly communication fee to customers who sign a contract for one or two years. The more you use the higher price plan, the larger the monthly discount, so it is better to consider whether the terminal discount or the rate discount is more advantageous. For example, in the case of KT, in order to receive 500,000 won of public support, it is necessary to subscribe to a monthly rate plan of 130,000 won, but if you receive the optional contract discount, the amount you can save for two years is 780,000 won, and it is more advantageous to receive the optional contract discount. .
![The LG U+ model is introducing the pre-order benefits of Samsung Electronics' Galaxy S21. [사진 LG유플러스]](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202101/17/a236d973-62c0-4eb3-974c-3b06a637a061.jpg?w=560&ssl=1)
The LG U+ model is introducing the pre-order benefits of Samsung Electronics’ Galaxy S21. [사진 LG유플러스]
Accelerate competition, including 30% cheaper online plans
In addition, using a new type of plan or service recently launched by a mobile operator is a way to save communication costs. On the 15th, SK Telecom launched an online-only plan that is designed to be 30% cheaper than the existing mobile service plan. This is a method of purchasing a terminal at a mobile operator/manufacturer online mall or a large distribution store, and then purchasing a USIM through the mobile operator’s online mall and opening it directly. However, it should be noted that since this is an uncontracted product, the optional contract discount does not apply, and you cannot receive combined discount benefits. ‘U Together’, launched by LG Uplus on the 10th, is a service that increases the amount of discount as the number of people including family and acquaintances increases. It is a product that allows you to additionally receive optional contract discounts and’LTE as-is contract (5250 won discount)’ so that you can use an unlimited 5G rate plan for 80,000 won per month for 30,000 won per month when combined.
An industry insider said, “As 5G subscribers, which had been slowed down by the iPhone 12 release last year, rebounded, we expect that 5G subscribers will increase in the first half of this year thanks to the launch of new games such as the Galaxy S21 and LG Rollable.” Competition for cuts and services will accelerate.”
Reporter Kim Kyung-jin [email protected]