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| On the 12th (local time), Apple CEO Tim Cook delivers a greeting with the background of former Apple CEO Steve Jobs before the announcement of new products such as the Apple iPhone X. © AFP=News1 © News1 Reporter Kim Jong-han |
Apple’s iPhone 12 mini, which became popular by absorbing consumer demand for’small phones’ in the domestic market, showed sluggish sales in the global market.
Steve Jobs said, “Smartphones must be held in one hand and can be used comfortably with one hand. It is’smart’ that both men and women can operate comfortably with one hand.” Is there no?
◇ The iPhone 12 Mini, ranked second among iPhones in Korea after subsidy
In Korea, the iPhone 12 mini has gained great popularity since the pre-order that started on November 13 last year.
In the smartphone market where’big screen’ is the most popular, the iPhone 12 mini, which has a 13.72 cm (5.4 inch) display and fits comfortably in one hand, received enthusiastic responses from people who prefer smartphones that fit in one hand. .
According to the mobile communication industry, domestic iPhone 12 mini sales as of last year ranked second among the iPhone 12 series, following the flagship model’iPhone 12 Pro’.
An official in the mobile communication industry explained, “The iPhone 12 mini has a lot of sales, mainly by women in gender and in their teens and 20s by age.”
Such sales were also in demand for the iPhone 12 mini itself, called the’small and pretty iPhone’, but the policies of mobile carriers also affected.
Mobile carriers, who considered the launch of the first ‘5G iPhone’, the iPhone 12 series, as an opportunity to expand 5G subscribers, concentrated their disclosure subsidies on the cheapest iPhone 12 mini.
From the end of November, mobile carriers have raised the public subsidy for the iPhone 12 mini to 430,000 won, and the iPhone 12 mini, which has lowered the actual purchase price, has become a popular model in Korea, coupled with the delayed’SAT Special’.
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| IPhone 12 mini that fits comfortably in one hand © News1 Reporter Lee Chang-gyu |
◇ iPhone 12 mini, overseas iPhone SE and iPhone 12 ambiguity emerged
On the other hand, the popularity of the iPhone 12 mini in overseas markets is disastrous. There are news that Apple is considering discontinuing production of the iPhone 12 mini.
On the 6th (local time), IT media Phone Arena cited a report from investment bank JPMorgan and reported that “Apple is likely to stop production of the iPhone 12 mini due to sales volume problems.”
“There is a possibility that Apple will stop producing minis in the second quarter as demand for the small iPhone 12 and iPhone 12 minis is weak,” said JPMorgan analyst William Jan. “15.24 cm (6 inches) or less in the global smartphone market. “The proportion of sales of smartphone models is only 10%,” he explained.
According to JPMorgan, the iPhone 12 mini’s sales volume accounted for only 5% of all iPhones.
As such, it is analyzed that the reason the iPhone 12 mini is sluggish in overseas markets including the US is due to’ambiguity’.
Unlike in Korea, the iPhone 12 mini does not receive a large subsidy, and consumers who want a cheaper iPhone chose the iPhone SE, which is cheaper than $300 (about 330,000 won). Other consumers are known to have tended to choose the iPhone 12, which has a slightly larger screen size and battery capacity, even though the price is $100 (about 110,000 won).