IPhone 12 effect on Coronavirus Zipcock… Last November, online shopping amount of 15 trillion’the largest ever’

Input 2021.01.05 14:46

In November of last year, the amount of online shopping transactions increased by more than 17% compared to the previous year to KRW 15,631 trillion. Among them, mobile shopping transaction amount was 10,259.8 billion won. All of them are all-time highs. This is the effect of a sharp increase in non-face-to-face online shopping as the time to stay at home increased due to the novel coronavirus infection (Corona 19). In the field of home appliances, electronics, and communications, the transaction amount surged by more than 40% due to the popularity of the Apple iPhone 12, which was released in October last year.

According to the’November 2020 Online Shopping Trend’ released by the National Statistical Office on the 5th, the online shopping transaction volume in November was 15,631 trillion won, up 17.2% from November 2018. Of the online shopping transactions, mobile shopping increased 21.9% to 10,259.8 billion won.

Compared to the previous month, online shopping transactions increased 5.8% and mobile shopping transactions increased 7.5%, respectively. The proportion of mobile shopping transactions among online shopping transactions was 68.1%, up 2.6 percentage points (P) from the same month last year (65.5%).

By product group, as the life in the home became longer, the number of Zipcock supplies increased significantly. Delivery of food ordered 1,639.3 billion won, up 60.6% year-on-year, and food orders (2,251.6 billion won) for convenient cooking and ingredients also increased 49.7%. This is because, as the spread of Corona 19 continued, the delivery market that was ordered and eaten at home instead of eating out grew.

The sales of electronic products such as computers, TVs, and smartphones increased by 42.4% from the previous year to KRW 2.631.4 trillion, and household goods sold worth KRW 1.235.7 trillion, up 36% from the previous year.

On the other hand, face-to-face cultural and leisure services (-65.8%, -129.7 billion won) and travel and transportation services (-52.0%, -748.3 billion won) declined. Compared to October, sports and leisure goods (-4.9%, -29.2 billion won) declined, but increased in home appliances, electronic and communication devices (14.1%, 24.2 billion won) and clothing (11.3%, 183.5 billion won).

The situation was similar for mobile shopping. The proportion of mobile shopping transactions among online shopping transactions by product group was highest in the order of food service (96.1%), e-coupon service (86.3%), and bags (79.6%).

Compared to the same month of the previous year, the total amount of transactions by product range increased by 21.1% to 10,2358 billion won, and specialized malls increased by 9.8% to 4.8273 trillion won. Compared to the previous month, the general mall increased 4.1% and the specialized mall increased 9.5%, respectively.

An official from the National Statistical Office said, “In addition to the social distancing from Corona 19, non-face-to-face shopping has increased rapidly while refraining from going out to prevent infection.” , Communication is analyzed as being affected by Apple’s iPhone 12 release.”

Meanwhile, in November of last year, the amount of transactions by online shopping operation type increased 26.3% year-on-year to 11,24.3 billion won, and online and offline parallel malls fell 2.0% to 4.38.8 billion won. Compared to the previous month, online malls increased by 5.1%, and online and offline parallel malls increased by 7.7%, respectively.