■Inauguration address of Kwon Jun-hak, President of Nonghyup Bank
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Kwon Joon-hak (photo), the new president of Nonghyup Bank, inaugurated on the 4th, revealed his ambition to make Nonghyup Bank a’customer-centered digital leading bank’ with Ilsung. Chairman Kwon officially took office as the 6th President of the Nonghyup Bank on the 1st.
In his inauguration address on this day, Chairman Kwon presented △customer-site-oriented △digital transformation △ESG (environmental, social, governance) management as the future management policy. He said, “We must overcome crises such as financial industry regulatory reform, non-face-to-face, low growth, low interest rates, etc., lead the competition for digital financial platforms, and fulfill our original role as a cooperative revenue center.” As a management policy, we will make Nonghyup Bank into a’customer-centered digital finance leading bank’ through innovation in our fundamental sectors.”
The first emphasis was on customer-site-oriented marketing innovation. Chairman Kwon said, “We need to expand our customer base by providing products that can provide higher value to customers, not simply products with good interest rate conditions, and by conducting marketing optimized for certain targets.” “We will redesign our customers and sales sites.”
“Innovation in digital finance is a survival task with the future of Nonghyup Bank,” he emphasized. “By strengthening data-based marketing, alliance with big tech, and fostering new digital businesses, we will realize a life finance platform with customers anytime, anywhere.” As a detailed task of ESG management, the company announced that it will strengthen its identity as a specialized agricultural finance bank by creating a green finance ecosystem, revitalize financial support for social economy companies, and protect the rights and interests of financial consumers.
It also announced the goal of strengthening risk management and reorganizing the profit structure focused on interest income to create a foundation for sustainable growth. The’agile’ organizational culture is also a task. Chairman Kwon emphasized that he will not only enhance execution power through horizontal communication and agile organizational operation, but also ensure that all members can find the reward of working through a fair and transparent personnel and compensation system.
Chairman Kwon promised, “The final puzzle of a new leap forward will be the heart of all employees becoming one.”
/ Poor bird reporter [email protected]
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