Lee Na-eun stopped advertising for East-West food and Muhak
Stray Kids Hyunjin’Clio’ was also deleted
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Ads in which idol singers, who had been controversial about past behaviors such as harassment or school violence among idol group members, were appearing stopped line by line.
According to the industry on the 3rd, TV commercials such as Dongseo Food Post, Muhak Soju and TV commercials such as Muhak Soju, etc., featuring the girl group April’s Lee Na-eun, arising out of suspicion that she had taken away former member Lee Hyun-joo, were stopped.
An official from Dongseo Food said, “I stopped the post advertisement in which Lee Na-eun appeared,” and said, “We are checking the facts through the affiliated company and will discuss follow-up measures according to the facts.”
Muhak’s side also unloaded all advertising content featuring Lee Na Eun on social network service (SNS) channels such as YouTube, Facebook, and Instagram. Samjin Pharmaceutical and Good Day, who had advertised with Na Eun, also stopped using comments in the advertisement video.
Clio, a cosmetic brand that used boy group Stray Kids as a model, also deleted the content that featured Stray Kids as a result of suspicion of school violence by Hyun-jin, a member of this group.
Clio recently announced on the official SNS, “All contents related to the Stray Kids model that were uploaded before the issue occurred have been deleted except for some overseas distributors.” “We are still discussing the future model operation plan,” he said. “We are in close discussion with all related parties so that we can cope with the current situation wisely, and we plan to carry out promotional activities according to the final consultation.”
Peripera, a cosmetic brand, was recently alleged to abuse school violence by (girl) Idle Soo-jin, who was recently selected as a model, and April Na-eun, the previous model, was also controversial. Peripera’s side is known to have deleted the photos of Sujin and Naeun Lee on SNS.
/ Reporter Baek Ju-won [email protected]
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