According to the distribution industry on the 12th, E-Mart’s YouTube channel’LIVE’ uploaded a video titled’Behind the scenes of cabbage fields and revealing stories from the market!’ Photo = Emart YouTube capture
Jung Yong-jin transformed into YouTuber’Martman YJ’ Shinsegae(255,000 +4.94%)Group Vice Chairman’s’Behind the Scenes of Cabbage Fields and Disclosure of Shopping Stories in the Market!’ video. When a staff asked to vice chairman Jeong, who was standing in front of the Haenam cabbage field, “I’ll try two times with’Chinese cabbage’,” he replied “I’m hungry, it’s cold” and made people laugh.
‘Instagram Star’ Jung Yong-jin, vice chairman of Shinsegae Group, started to become a’Youtuber’ in earnest. E – mart(183,000 +5.48%)‘Why did Vice Chairman Jung Yong-jin go to the cabbage field?’ posted on the official social network service (SNS) YouTube channel last month? A new video containing the back story of the video was uploaded and grouped together with the previous video into the category’YJ Log’ series. Vice-Chairman Jeong Yong-jin announced that he is planning to continue the’unprecedented step’ to promote the business within the Shinsegae Group.
According to the distribution industry on the 12th, E-Mart’s YouTube channel’LIVE’ uploaded a video titled’Behind the scenes of cabbage fields and revealing stories from the market!’
In the video, Vice Chairman Jeong Yong-jin filming an E-Mart advertisement in Haenam Tangkuk Village last month. Vice Chairman Jeong Yong-jin shows the scene of carrying cabbage directly in cold weather with a bitter wind, and the interlude’Corner at Transition’.
According to the distribution industry on the 12th, E-Mart’s YouTube channel’LIVE’ uploaded a video titled’Behind the scenes of cabbage fields and revealing stories from the market!’ Photo = Emart YouTube capture
Vice Chairman Jeong Yong-jin visited the’Haenam-eup 5-day market’ held on the day of the filming and selected ingredients. There was also a scene where the merchant misunderstood the chef as a chef and cared out’because he’s handsome’.
The video is receiving public attention, recording 148,000 views in two days. Considering that the number of subscribers to E-Mart’s official channel is 155,000, this is unusual. It seems that the effect that Vice Chairman Jeong Yong-jin announced on his personal Instagram account that’YJ Log’ will start on the 9th is also seen. It has not been a month since Vice Chairman Jung Yong-jin appeared, but it recorded 1.26 million views.
Vice Chairman Jung Yong-jin has been communicating with his followers through Instagram without willingness. It is regarded as a chief executive (CEO) influencer with 517,000 followers (as of 11th) for its unique low-key charm. Through this, it is an evaluation inside and outside the business world that it has effectively communicated various distribution store field management actions and E-Mart’s win-win model with traditional markets.
Shinsegae Food posted on Instagram as’Cooking Mania’ and Gourmet Appearance(65,500 +1.24%) Products such as’Olban Old Whole Chicken’ and’No-Brand Traditional Kim’ produced a surprise promotion effect. For example, vice chairman Jeong Yong-jin posted on Instagram for the convenience meal at Shinsegae Chosun Hotel,’Samsun Jjambong’, which sold more than 20,000 units in a month after its release in August last year. The’Sea Eel Radish’, made with Baek Jong-won, CEO of The Bon Korea, appeared on Instagram by Vice Chairman Jeong Yong-jin and sold out 19,000 packs in one week. The new’Jinjin Chili Shrimp’ of Shinsegae Food’s own brand’Picoque’ also exploded 11 times from the previous day on the day he posted a review on his account as “eatable” in July of last year.
Vice Chairman Jung Yong-jin appeared on Starbucks’ official YouTube channel on the 1st of last month and held an interview celebrating the 21st anniversary of the operation of the No. 1 store in Korea. / Photo = Captured by Sbuck TV.
In recent years, it has been making an unprecedented move to front the official PR channels within the group. Prior to the appearance of the E-Mart channel, it appeared on Starbucks’ official YouTube channel on the 1st of last month. At that time, he also showed his affection for Starbucks, which celebrated its 21st anniversary.
Experts analyzed that the’reclusive manager’ was considered a virtue in the past, but in recent years it is time to communicate.
Chung-Hee Lee, a professor of economics at Chung-Ang University, said, “The first-generation owners in the past were conservative and did not communicate directly.”
Professor Lee added, “Consumers know that commercial advertising is obvious, but if the chief executive of the company directly introduces products and services, it gives a sense of trust and makes the message more clear.”
Jungmin Oh/Gyeongju Kang, reporter Hankyung.com [email protected]
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