“I’m glad to see Yongjin,” Lotte fans also acknowledged, “Communication king, owner Jeong Yongjin” (video)
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| Shinsegae Group Vice Chairman Jeong Yong-jin is watching the 2021 KBO SSG Landers and Lotte Giants match held at SSG Landers Field in Incheon on the afternoon of the 4th. / Reporter Lee Seon-hwa |
Jung Yong Jin-pyo, the’owner’ who found SSG Landersfield’s communication eyes
[더팩트ㅣ인천=이성락·문수연 기자] “Yongjin, please keep communicating with baseball fans.”
SSG fan Shim Min-joon (43), who visited SSG Landers Field (Incheon Munhak Stadium) in Incheon on the afternoon of the 4th to watch the opening match between SSG Landers (SSG) and Lotte Giants (Lotte), watched SSG’s first historic official game. I couldn’t hide my excitement. With the hope that SSG, which announced the start of this season, will achieve good results, he expressed expectations for the new owner, Jeong Yong-jin, vice chairman of Shinsegae Group in relation to the team operation.
In particular, SSG fans friendlyly called vice chairman Jung Yong-jin as’Yong-jin Lee-hyung’ and asked for continuous communication with the fans. Mr. Sim said, “When I moved from Wyverns to Landers, Yongjin-hyung heard a lot of opinions from fans. I immediately improved after hearing the criticism that the mascot Randy’s appearance was strange and requesting to keep the Wyverns’ red uniform (the expedition),” he said. I wish I could keep listening to the voices of the fans as they do now.”
On this day, Vice Chairman Jeong Yong-jin personally visited the stadium to cheer on SSG players and made his first greetings with baseball fans. He responded with a smile to the SSG fan’s request for autographs while watching the game, and gave generous applause when Choi Jung and Choi Joo-hwan’s consecutive home runs broke out.
Lotte fans in the baseball world’distribution match’ also responded positively to vice chairman Jung Yong-jin’s communication movements. Shim Jae-young (30), who introduced himself as a Lotte goalkeeper, said, “I’m very happy to see Yongjin-Hyung as a baseball fan beyond Lotte. Since the owner talks a lot about baseball, it seems that the baseball board is active.” I hope that Dong-bin Lee (Shin Dong-bin, chairman of Lotte Group) also visits a lot of baseball fields to communicate with fans and give strength to the players.”
Kim Ji-hoon (30), who visited the stadium with Shim, said, “I also saw Yongjin’s’provocation’ positively.”
The match between SSG and Lotte that was held on this day is receiving great attention as’Distribution Daejeon’ this season. did. Mr. Kim said, “From the point of view of Lotte fans, Yongjin-hyung’s words may be stimulating, but it didn’t look bad at all.”
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| SSG fan Min-jun Shim is praying for victory ahead of the SSG Landers’ first match. / Reporter Lee Seong-rak |
Previously, Vice Chairman Jeong Yong-jin announced that he would link the main business, distribution and baseball teams, and foretold the change of SSG Landers Field. It is a plan to present’pleasant baseball’ to SSG fans through sports marketing in collaboration with affiliates and baseball teams. Representatively, Vice Chairman Jeong Yong-jin launched Starbucks, an affiliate of Shinsegae Group, in the baseball field. It is the world’s first ballpark Starbucks store. Shinsegae Food’s no-brand burger is scheduled to be operated from May.
Regarding this, an SSG fan said, “At first I was puzzled about the acquisition of the club by Shinsegae Group, but now everyone likes the new look. I am very happy from the standpoint of people who like Starbucks and coffee. I hope more other brands come in.”
Another SSG fan said, “I had to move outside the stadium to eat food while watching baseball. After Corona 19, I hope that Yongjin Lee hyung will increase the number of stores in the stadium so that SSG fans can focus only on the game.” “Since Yongjin-hyung is personally close to Baek Jong-won as well as Shinsegae-related stores, I hope that you can taste Baek Jong-won’s food at the baseball field,” he said.
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| On this day, Lotte fans also responded positively to Vice Chairman Chung Yong-jin’s active activities as the owner. / Reporter Lee Seong-rak |
In the future, Shinsegae Group plans to collect the opinions of SSG fans and hold various baseball-related events. In fact, SSG.com is actively engaged in’distribution and baseball-linked marketing’ by holding Landers Week, a large-scale discount event until the 11th. The policy is to gradually increase the number of affiliate brands in SSG Landersfield.
An official of Shinsegae Group said, “At the group level, activities in connection with the baseball team will continue.” ) And communicate with SSG fans,” he said.
On the other hand, SSG and Lotte’s game on this day received hot attention, with all available seats (2300 seats) sold out. In the match, SSG, with the home run of key star Choi Jeong and new center hitter Choi Ju-hwan, beat Lotte 5-3 and recorded their first official victory.
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| Baseball fans who visited the Starbucks store in SSG Landers Field are waiting in line to receive drinks. / Reporter Moon Soo-yeon |
While SSG Landers decorated the first button as a victory, Vice Chairman Jeong Yong-jin said, “Congratulations on the first victory of the founding, coach Kim Won-hyung. It was a really wonderful match today, and I am grateful to the players.” Told.