Expand Untact Marketing… Dry cosmetics exports to China and Taiwan doubled
Ildong Pharmaceutical announced on the 25th that it achieved good results in the overseas business field last year through marketing diversification.
Ildong Pharmaceutical’s overseas business performance in 2020 grew by about 59% compared to the same period last year thanks to the increase in exports of pharmaceuticals, raw pharmaceuticals, health functional foods, and cosmetics.
In the case of pharmaceuticals, sales performance of synthetic pharmaceutical raw materials and vitamin raw materials, as well as existing finished pharmaceuticals, as well as the export of emergency drugs such as antibiotics to Luxembourg and Singapore related to Corona 19, has expanded.
In addition, exports of consumer healthcare items such as’FIRST-LAB’, a health functional food and functional cosmetic brand, including’MyNi series’, to China and Taiwan more than doubled compared to 2019. .
In particular, the achievements were achieved by entering a famous online mall in China, trying live sales broadcasting through collaboration with Wang Hong (a famous and influential person on online and social media), and SNS marketing.
The company explained that in a situation where it is difficult to secure a market due to the Corona 19 pandemic, it was effective to respond quickly through uncontact marketing such as online and SNS instead of the conventional method.
An official of Ildong Pharmaceutical said, “The proportion of online and untact marketing is increasing not only in domestic but also overseas markets.” We plan to focus our capabilities on promoting collaboration as well as finding partners. In addition, he said, “We plan to increase efficiency by unifying organizations related to overseas projects, and to develop markets in neighboring regions such as Southeast Asia and Russia.”
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