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Intensifying damage to the restaurant industry… Non-face-to-face dining discount support
According to the Ministry of Agriculture, Food and Rural Affairs on the 27th, the government will start supporting dining out discounts only for orders and payments through delivery apps from 10 am on the 29th.
In order to stimulate consumption in August, the government promoted a coupon event for eating out at a discount of 10,000 won on the 5th visit to the restaurant four times on the weekend, but it was temporarily suspended as the Corona 19 spread one after another.
However, due to the continued spread of Corona 19, the catering industry has become more severe, so it has decided to resume the discount event only in the field of non-face-to-face catering delivery.
An official from the Ministry of Agriculture and Food said, “There is a need to support many restaurants that introduce packaging and delivery business in order to preserve the decline in sales due to the continuing Corona 19 situation. It is important to minimize personal contact with society, so it is inevitable to resume eating out from face to face ”Explained.
Initially, it only admitted to dining out on weekends, but the delivery app also reflects weekday performance. Applications that participated in before the restaurant discount was stopped, and card usage results remain in effect even after resumption.
Delivery app payment performance can be checked through a credit card. After applying on the card company’s website or app, you can order and pay through the delivery app for the event.
There are a total of 11 delivery apps participating in the event. These are companies that participated in the public recruitment held by the Korea Agricultural and Fishery Food Distribution Corporation (aT), the project operator, on the 3rd to 16th.
The seven delivery apps (Delivery Express, Mokkebi, Baedal’s People, Yogiyo, Coupangitsu, Wemepo, PAYCO) have completed the establishment of the card company linkage system and will be offering discounts from 10 am on the 29th. The remaining four delivery apps (Thing Dung, Delivery Master, Call, Call, Call, Zero) will participate as soon as the system maintenance is completed.
If you order and pay more than 20,000 won four times in the delivery app with the applied card, the card company will refund or charge 10,000 won for a discount next month. Performance is recognized up to twice a day for each credit card company.
Delivery app simple payment is recognized as eating out only if it is linked to the application card. In order to check the performance, only ordering and paying for packaging and delivery through a delivery app is recognized as performance. If you contact the store directly to receive delivery, even if you pay with an application card, it is not included in the discount.
After ordering and paying for a delivery app, you can visit the store to pack, but face-to-face payment by the delivery person or packaging after visiting the store and paying on-site is not accepted.
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Mobile food service sales approaching 1.5 trillion won
As the social distancing continues due to the Corona 19 crisis, the delivery app market is growing day by day. According to the National Statistical Office, the amount of mobile shopping transactions in October was 9,535.5 billion won, an increase of 22.9% year-on-year, maintaining the 9 trillion won level for three consecutive months. Food service sales, including delivery apps, rose 74.5% over the same period to KRW 1.486.3 billion.
With this policy, the benefits of delivery app platform companies with a high market share are expected. This is because the higher the market share, the more stores there are and the higher the consumer reuse rate.
According to Nielsen KoreaClick, the nation of delivery ranked first with 59.7% of the share of delivery app companies based on users in September. This was followed by Yogiyo 30.0% and delivery boxes 1.2%.
The number of store owners wishing to enter the nation of delivery is also increasing. On the 10th to 16th, the number of inquiries for signing up for a new advertisement for the Baemin app has more than doubled compared to the same period last month.
In the card industry, Hyundai Card is expected to benefit the most. Last month, Hyundai Card launched Bae Min Hyundai Card, a nationwide and PLCC (commercial mark) card.
A representative of Hyundai Card said, “Consumer response to Bae Min Hyundai Card is the best among the recently launched cards. If the government refund includes its own discount, the theoretical discount rate will reach 18%, which will attract more attention.”
Some point out that it is uncertain whether delivery app makers will be able to handle the year-end demand slump. On the 24th, Baemin Riders, a restaurant delivery service, and B Mart, a daily necessities delivery service, were suspended on the 24th, which caused great inconvenience to owners and users.
Meanwhile, the Ministry of Agriculture and Food is planning to consult with the quarantine authorities to promptly promote a dining out visit event if the corona19 conditions improve.
Kim Jong-gu, director of food industry policy of the Ministry of Agriculture and Food, said, “Now, with the recognition that all the people are at the forefront of quarantine, please use non-face-to-face dining as much as possible during the year-end and New Year holidays.” said.