Satisfaction with certified used cars, higher than that of trading companies
There is no long waiting period and the low price is attractive
BMW certified used cars sold under the BMW Premium Selection (BPS). Photo = BMW Korea
The imported car industry is actively expanding the certified used car market. Brands operating certified used car businesses have increased to 15 starting with BMW. Consumers are also showing a positive response, saying, “You can get a reliable vehicle quickly.”
According to the Kaizu-U Data Research Institute on the 16th, the used car transaction volume last year was 3.95 million units, up 7% from 3.69 million units last year. Excluding about 1.35 million units, such as purchases and traders, which can be counted twice, it is about 2.6 million units, which is larger than the new car market, which was 1.9 million units last year.
The industry estimates that imported cars account for about 10% of the used car transaction volume, and the certified used car market is also over 30,000 units. In particular, considering that each brand has strict sales conditions, this is an evaluation of remarkable growth.
A used car store certified by Mercedes-Benz Korea. Photo = Mercedes-Benz Korea
BMW Korea, which led the certified used car market by introducing the certified used car sales program’BMW Premium Selection (BPS)’ in 2005, went through an overhaul of 72 items for BMW and mini used cars within 5 years of accident-free and mileage of 100,000 km. Sell. It operates 32 certified used car exhibition halls including BMW and Mini, and annual sales exceed 10,000 units.
Mercedes-Benz, the number one in the imported new car market, operates 22 certified used car exhibition halls nationwide. It purchased a vehicle within 6 years without accidents and a mileage of 150,000 km, inspected and sold 198 items, and sold 6,450 units in 2019. Compared to 3800 units in 2017, this is more than 1.5 times higher.
In addition, Audi, Jaguar Land Rover, Volkswagen, Volvo, and Lexus are also operating certified used car exhibits. Hanbul Motors, an official importer of Peugeot, Citroen, and DS, and Sunin Motors, a dealership of Ford and Lincoln, launched the certified used car business.
Volvo Automobile Korea’s certified used car Volvo SELEKT Suwon exhibition hall. Photo = Volvo
Consumers are also showing positive responses to imported used cars. It is evaluated that the condition of the vehicle can be trusted because it is subject to difficult conditions such as the year and mileage, and the brand directly provides a certain period of warranty. According to the’Annual Vehicle Planning Survey’ released by Consumer Insight, the satisfaction level for brand-certified vehicles with increased brand certification in the satisfaction survey by used car purchase method was 8.11 points, higher than that of personal transactions (7.66 points) and trading companies (7.65 points).
Many consumers are attracted to the fact that they can receive a vehicle without a waiting period at a lower price than a new vehicle. Volvo is complained that the waiting period is long in each country, as production volumes have not kept pace with orders worldwide. In Korea, it is known that there is a waiting period of about 4 months for S60, about 8 months for V60CC, and about 6 months for XC60·V90CC.
Mr. A, who recently purchased the Volvo semi-large sedan S90 as a certified used car, said, “When I order a new car, I have to wait for about a year, so I turned to a certified used car.” “It was evaluated.
Porsche-certified used car showroom. Photo = Porsche Korea
Porsche-certified enhanced vehicles are also attracting customers who want to get their vehicles quickly. This is the result of the recent rapid increase in domestic demand and the rise as a brand with a long waiting period. If you order a new Cayenne car, a popular sports utility vehicle (SUV), you have to wait more than a year even if you order it now. In the case of indiode, the waiting period for shipment is increased.
The waiting period for the Panamera and 911 is also over 6 months. On the other hand, certified used cars sold after certified technicians use genuine parts to achieve the quality of a new car can be picked up immediately.
An industry official said, “Certified used cars are a business that guarantees vehicle value to new car consumers while providing profits to brands.” It will be,” he predicted.
Sesung Oh, reporter of Hankyung.com [email protected]
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