Jin-Hong Kim, Executive Vice President of Global Marketing Center, said,’A precious daily life continues. He is giving a speech on the subject of’Enjoy your home life comfortably with LG’. Photo = LG Electronics
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[한국금융신문=정은경 기자] LG Electronics held a press conference to coincide with the opening of the world’s largest consumer electronics and IT exhibition’CES 2021′ on the 11th (East Time in the US), and presented a variety of new normal lifestyles.
On this day, LG Electronics said,’The precious daily life continues. A press conference was held under the theme of’Life is ON-Make yourself @ Home’ with LG.
LG Electronics President Kwon Bong-seok, who appeared as a video narrator, said, “We will provide convenience and fun, as well as a way to safeguard our precious daily lives so that customers can enjoy a better life to the fullest in an era that is rapidly changing in unexpected ways.” “LG Electronics will not stop the journey of innovation,” he stressed.
Seven experts in each field appeared, including Kim Jin-hong, executive director of the Global Marketing Center, Peggy Ang, marketing manager of the US subsidiary, and Samuel Jang, executive director of the North American Innovation Center. It suggested a lifestyle suitable for the new normal era.
Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, said, “With LG Electronics’ innovative new products and services, we will make our customers more comfortable, more comfortable and enjoyable in their precious daily lives, while our lives are rapidly changing in unexpected ways.
In addition, it redefines the meaning of’home’ in a rapidly changing daily life such as working at home, learning, enjoying, and shopping, and introduced various values such as relief, convenience, and fun that customers can experience at home.
■ Virtual human ‘Rae‘, As a speaker… Chloe Bot·gram·Introduction to All Red Pro
A virtual human’Rae’ designed by LG Electronics introduces innovative technology at a press conference. Photo = LG Electronics
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The most striking thing at this event is that the virtual human’Keem Reah’, designed by LG Electronics, appeared as a speaker.
Raeah is a virtual human implemented using artificial intelligence (AI) technology, and until recently, he has been learning 3D images through deep learning technology. He appeared as a speaker at this event, showing a three-dimensional and lively appearance.
Raea introduced the’LG Chloe Sterilization Bot’ that performs quarantine for the hygiene of certain spaces such as hotels. In addition, it also introduced ‘2021 LG Gram’, which has several strengths such as portability, design, performance, and large-capacity battery, and’LG Ultrafine All-Red Pro’, a professional monitor with an OLED panel.
■ ‘LG Rollable‘ First appearance… The world’s first rollable phone is imminent
‘LG Rollable’ first appeared at the LG Press Conference. Photo = LG Electronics
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‘LG Rollable’, the world’s first rollable smartphone, also appeared for the first time. In the video, there were two scenes of the LG Rollable unfolding and rolling in.
In addition, at the end of the conference, the phrase’More to Explore’ was presented, implying that LG Rollable is the second result of the’Explorer Project’ in progress at LG Electronics’ MC (mobile) division.
The’Explorer Project’ is a smartphone strategy underway by LG Electronics’ MC division since last year. In September of last year,’LG Wing’ was released as the first result of the project.
LG Electronics introduced a new OLED TV product’OLED evo’ (model name: G1) along with premium home appliances with enhanced health and hygiene functions and designs. ‘All-Red Evo’ elaborately embodies the wavelength of light to show clearer and brighter picture quality compared to the existing OLED.
■ ‘LG ThinQ App‘ Increase daily convenience… Finding the best recipe ‘Scan to cook‘ Introduce
LG Electronics has further upgraded its intelligent lifestyle platform, LG ThinQ, to increase customer value.
LG Electronics has expanded the platform ecosystem of LG ThinQ App in cooperation with various partners. The LG ThinQ app goes beyond simply controlling home appliances, helping customers enjoy their daily lives more conveniently.
On this day, LG Electronics announced that it will cooperate with global food companies Nestlé and Craft Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Scan to Cook (Korean name: artificial intelligence cook)’ function that finds the best recipe by taking a barcode of food ordered with a smartphone.
In addition, in partnership with Home Advisor, an American home service company, LG ThinQ also introduced a service that requests the installation of home appliances in the house in another space.
The LG ThinQ app is constantly evolving, with the addition of a’proactive service’ that manages home appliances in an optimal condition last year. Proactive service is based on artificial intelligence technology, analyzes the operation status of the product and detects and informs the expected failure in advance.
Reporter Jeong Eun-kyung [email protected]