“I lined up again from 7 am”… What is Starbucks Playmobil?

The figure that Starbucks presented in collaboration with Playmobil in Germany is showing signs of sale again. When the remaining amount of the event postponed due to the novel coronavirus infection (Corona 19) was sold additionally, some stores began to line up with customers before the opening.

Starbucks is selling an additional Playmobil figure buddy set for two days from 9 to 10 in all stores. There are 4 types of Jay, Jenny, Grace, and Leo, and only one can be purchased per person. This is the quantity that could not be sold during the event due to delayed arrival in Korea due to Corona 19. Earlier, Starbucks sold 3 buddy sets per person per week for the past month. If you choose one of the six limited drinks, you can purchase the figure for 12,000 won.

On this day, the first day of additional birdie set sales, a waiting line continued in front of some Starbucks in Seoul from 7am, an hour before the opening, despite the subzero cold. On the door of a Starbucks store in Dongdaemun-gu, there were papers on the day’s sales such as 8 Jays, 16 Jennys, 8 Graces, and 32 Leos.

Housewife Kim Mo (60) said, “Because my daughter is going to work, I ask for a proxy purchase and I’m waiting from 7 o’clock,” he said. Some students lined up for a Valentine’s Day gift. Han Mo (23) said, “Leo to present to my boyfriend is so popular that I lined up from dawn.” All of the buddy sets prepared on this day were sold out within an hour of opening.

A purchase agency also appeared. The previous day, a post was posted on the used trading online community saying, “I will be in line from the morning of the 9th,” saying that Starbucks buddy sets will be pre-ordered for 20,000 won regardless of the type. It added more than 8,000 won to the purchase agency fee. The resell market is also hot. The most popular Jenny figure is sold for 25,000 won, which has doubled in the used country and carrot market. A set of 7 figures containing all of the buddy sets released so far was once sold for 210,000 won.

Last month, there was also an argument in line. On the 21st of last month, police were dispatched to a Starbucks store in a shopping mall in Seoul. In order to purchase a Playmobil figure, a line of people who entered from the front door of the shopping mall and those who came up from the parking lot were separated, and a report was received indicating who should purchase first. According to the online community, the police at the time gave priority to waiting people who entered at the front door, and Starbucks was known to have taken appropriate compensation measures for the remaining waiting people.

Experts believe that Starbucks’ brand power and the desire to purchase a limited edition add up to a product out-of-stock crisis. In the summer of last year, there was a waiting line to purchase Starbucks goods’Summer Ready Bag’.

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