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| Drama Vincenzo Screen [글로벌타임스 웨이보] |
[헤럴드경제=유동현 기자] “A country where drama production is impossible without Chinese capital” “Korean dramas are dominated by Chinese influence”
In addition to the Chinese PPL (product indirect advertisement) appearing in popular dramas, Chinese netizens have continued to disapprove of ridicule. As criticism of “Chinese bibimbap”, which appeared in tvN’s popular weekend drama “Vinsenzo”, is being criticized as excessive Chinese PPL (product indirect advertisement), there are also concerns about “China Money,” which is spreading to Korean dramas and movies.
It is true that China’s influence on Korean content is increasing. The industry also says that it is difficult to ignore the Chinese PPL to cover the increased production costs. So, did the dependence on Chinese capital increase to the extent that it would be difficult to produce a drama without Chinese capital?
The average production cost per episode on a mini-series basis rose to the level of 600 million won, a three-fold increase from 200 million won in the early 2010s. In fact, it is not easy to cover production costs with Corona 19. The ransom of popular actors is also skyrocketing.
In the industry, each drama varies widely, but it is explained that it is not at a level that will have a big impact yet.
An industry official said, “Typically, PPL accounts for only 10 to 15% of production costs. It is true that Chinese capital is increasing, but it has not yet taken up a large share.”
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| A scene in which Chinese bibimbap appeared as an indirect advertisement[드라마 빈센조 화면 캡처] |
Recently, the Chinese state-run Global Times posted a scene in the drama’Vinsenzo’ through Weibo’s official account, where the protagonist Song Joong-gi eats Chinese bibimbap, and said, “Korean netizens exploded because the main character ate Chinese’children’s bibimbap’.”
In response to this, Chinese netizens poured out ridicule and disdain, such as “a country where drama production is impossible without Chinese capital” and “Korean dramas are dominated by Chinese influence” through social media.