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| Girl group April Na-eun/News1 © News1 |
Confrontation continues between Lee Hyun-joo and April’s side regarding the bullying rumors of former member Lee Hyun-joo of April. Currently, both sides are showing opinions that their arguments are correct, and the controversy is spreading through advertisements and broadcasts where April members participated. Dongseo Foods, where April member Naeun Naeun appeared as a model, stopped advertising, and SBS’Plaza of Goodness’ decided to minimize the appearances of Lee Naeun.
Dongseo Foods is currently discontinuing TV, CF, and YouTube video advertisements for one of its products, which Lee Na-eun appeared as a model until recently. On the 3rd, an official from Dongseo Food said on News 1 on the 3rd, “I launched an advertisement from the last 1st” and said, “The fact (of the bullying controversy) is being confirmed, but it has been controversial.” He said, “I know and see through the affiliated company (DSP Media), but there is no fact that we can confirm at this time. What we can do now is to run the advertisement at the risk of damage.”
Another official at Dongseo Foods also said, “As this controversy arose, we stopped advertising execution at the end of last month,” and said, “There will be no more advertising executions.” However, he explained that “the term of the advertisement contract is still remaining” and “the contract is not suspended. He added, “After the facts regarding the bullying controversy are revealed correctly, we will be able to make a position,” he added. “We are continuing to check the facts through the current agency.”
This controversy is also affecting the broadcast in which Lee Na-eun appears. On the 3rd, SBS’Plaza of Taste’ said on News 1, “We plan to edit the amount of appearances in Na Eun as much as possible, as long as there is no difficulty in delivering the contents.”
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| Former member of April, Hyunjoo © News1 |
Currently, the group April, to which Lee Na-eun belongs, is suffering from controversy over bullying. The controversy began when netizen A, who previously revealed that he was the younger brother of former April member Lee Hyun-joo, claimed that Lee Hyun-joo had been bullied by team members and withdrew.
Therefore, the agency DSP side said on the 1st that “Lee Hyun-joo suffered difficulties such as not being able to faithfully participate in the team activities due to his physical and mental problems, and other members suffered tangible and intangible damage due to the conflicts caused by this.” Revealed.
Since then, bullying rumors continued to be raised, and the truth battle continued.On the 3rd, A re-posted and released a photo of the emergency room record, claiming that Lee Hyun-ju had made an extreme attempt.
DSP also made another official position this morning and said, “We have two times to fulfill our obligations to the artist, Lee Hyun-joo and his mother, even after several exposures by Lee Hyun-joo’s family and a person who claimed to be a classmate in school. I had a meeting with,” he said, “Lee Hyun-ju claimed his own damage and was extremely unilateral and demanded a different position from the facts. “Nevertheless, we tried to continue the discussion together, but the person who claims to be Lee Hyun-joo’s younger brother posted a one-sided revelation post again early in the morning of the 3rd and reached a situation where even the end of conversation could not be continued.” Since then, Lee Hyun-joo, as well as Lee Hyun-joo’s family and acquaintances, asserted that we will take a strong civil-criminal response to all those who posted articles on the Internet community.”