It was reported that Hyundai Motor Company executives had disagreeed about the partnership with Apple, and the possibility of cooperation was darkened.
According to Reuters on the 29th (local time) A Hyundai Motor Company executive said about cooperation with Apple “We’re not a company that makes cars for others,” he said. “Working with Apple doesn’t always yield good results,” he said.
According to reports, Apple and Hyundai Motor Company first started discussing the partnership when Alexander Hitchinger, who is currently working for Volkswagen, leads Apple’s automotive project in 2018.
However, sources said that Hyundai Motor Company’s reluctance to work with other companies is preventing the negotiation process. Reuters added, “It is really difficult to open the door to (to Hyundai),” said Reuters, adding that for a partnership with Apple, Hyundai Motor will have to replace some executives in order to avoid cultural clashes.
Although negotiations are still in the early stages, Hyundai Motor Group has tentatively decided not to Hyundai Motors, but Kia Motors as an alliance partner with Apple, a Hyundai Motor Company official said.
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Despite these internal negative opinions, Reuters analyzed that since Hyundai Motor Company has production capacity, contract production will help secure production.
On the 19th of last month, after reports that Apple will release the self-driving electric car’Apple Car’ in partnership with Hyundai Motor Company, on the 19th of last month, the possibility that Kia Motors’s Georgia plant in the US could drop out as a production base was also discussed.