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On the 23rd, Hyundai Motor Company unveiled the Ioniq 5, the first model to apply the electric vehicle platform’E-GMP’ for the first time. Hyundai Motor Company will launch the model in Europe, the forefront of the electric car market at the end of March, and face global automaker brands. It also predicted a head-to-head battle with Tesla, who dominated the electric car market. Hyundai Motor Company has set a sales target of about 100,000 units next year. Global auto demand is also forecast to grow by more than 30% year-on-year thanks to the expansion of electric and new car sales. Hana Financial Investment sees E-GMP as a key variable that will determine Hyundai Motor’s future years, and observes that the success of Ioniq 5 will be the starting point for determining Hyundai Motor’s position in the electric vehicle market. Song Seon-jae, a researcher at Hana Financial Investment, said, “If you add software (SW) and service technology based on competitiveness as a hardware (HW) platform, it will become a measure of your ability to expand the mobility market.” “Evaluate manufacturing competitiveness from IT companies seeking to enter the electric vehicle market. It can be a test bench as a mobility foundry (consignment production of finished cars) and service business partners.”
Hyundai Motor’s stock price has been sluggish this year. Although the company achieved 4Q results in line with the market consensus (average forecast) in the fourth quarter of last year, concerns over the Apple car issue, the decline in the exchange rate, and the cost of recalling the Kona EV continued this year. However, at the same time, researcher Sohn evaluated that fundamentals are being strengthened in the areas of electric vehicles, hydrogen vehicles, and autonomous vehicles.
Researcher Sohn said, “The success of IONIQ 5 is an important catalyst that will contribute to the increase in the marketability of E-GMP and the reinforcement of Hyundai Motor’s position in the electric vehicle and autonomous vehicle markets.” I have no choice but to give it,” he said.