Hyundai Motor and Kia surpassed 7% of US share for the first time in 8 years
Shares in India, the United States, and Europe increased despite a decrease in sales
Fall in China and Russia
(Seoul = Yonhap News) Reporter Jang Hana = Hyundai Motor Company[005380]It was found that Kia and Kia increased their market share in major markets such as India, the United States, and Europe despite the global auto market slowdown due to the novel coronavirus infection (Corona 19) last year.
According to the industry on the 24th, the number of global sales of Hyundai and Kia was 63,5851 units, down 11.8% from the previous year. 
However, last year’s global automotive industry demand (7.264 million units), estimated by the Hyundai Motor Group Global Management Research Center, fell 16% from the previous year, more than that of Hyundai Motors and Kia.
In fact, as a result of a survey of new car sales (newly registered) by regional automobile associations last year, it was found that the market share of Hyundai and Kia increased in major markets excluding China and Russia.
India is one of the most remarkable achievements. Hyundai Motor Company and Kia sold 564,147 units in India last year, up 1.6% year-on-year, recording positive growth among major overseas markets. The market share increased by 4.3 percentage points from 18.8% to 23.1%.
The Kia India plant, which was completed in the second half of 2019, has been fully operational, and sales of new sports utility vehicles (SUVs) have recently gained popularity in the Indian market. 
Hyundai Motor Company and Kia sold 315,000 SUVs in India last year, which is half of India’s total SUV sales (44.6%). Hyundai Crete and Kia Seltos each sold 100,000 units, ranking first and second in best-selling SUVs, and Venue also surpassed 80,000 units, ranking fourth.
In the US market, it recovered its market share in the 8% range in 4 years since 2016 (8.1%). Hyundai Motor Company and Kia sold 122,758 units in the US market last year, down 7.6% from the previous year. On the other hand, the US market fell 14.4%.
Among major companies selling more than 500,000 units a year in the US market, such as GM, Ford, and Toyota, Hyundai and Kia saw the smallest decline. Its market share was 8.4%, an increase of 0.6 percentage points over the previous year. This is the highest in eight years since 2012, which recorded 8.7%.
Large SUVs such as Palisade (82,661 units) and Telluride (75,129 units) led the sales of Hyundai and Kia in the US. Selected as’North American Car of the Year’, Avante continues to be popular with 101,590 units sold. 
In the European market, sales of Hyundai Motors and Kia decreased by 21.0% compared to the previous year, but their market share increased by 0.3 percentage points from 6.7% in 2019 to 7.0% last year. This is because the overall demand for the European automobile market fell 24.3%. It is the first time since entering Europe that Hyundai Motors and Kia’s market share in Europe has exceeded 7%.
In particular, pure electric cars sold 95,000,917, and eco-friendly cars sold 187,000,930 units, which doubled from 2019. One out of five vehicles sold in Europe by Hyundai and Kia was eco-friendly.
In addition, in Brazil, sales volume decreased by 20.1% year-on-year, but the market share was 8.9%, an increase of 0.7 percentage points year-on-year. The compact car HB20 ranked second in passenger car sales in Brazil. Mexico also saw a 25.0 percent decline in sales, but its market share rose 0.4 percentage points to 11.1 percent. 
In the domestic market, Grandeur and Sorento recorded the highest sales ever, and overall sales increased 6.2% compared to the previous year. Accordingly, Hyundai Motor and Kia’s domestic market share increased by 0.02 percentage points to 70.0%.
However, China, the world’s largest automobile market, still struggled. With fierce competition among companies added to the Corona, sales of Hyundai Motors and Kia in China reached only 664,000,744 units, down 26.9% from the previous year. Compared to the 6.2% decline in China’s industrial demand last year, it is a significant decline. Accordingly, the Chinese market share fell 1.0 percentage point to 3.5% from 4.5%.
In the Russian market, the market share fell 0.2 percentage points from 23.1% to 22.9%.
In the midst of this, Hyundai Motor Company and Kia set a goal to sell 7082,000 units (4.16 million Hyundai and 2922,000 Kia) in the global market based on the recovery of global automotive market demand this year. This is an increase of 11.5% compared to last year’s sales.
This year, the company plans to launch new cars such as Ioniq 5 based on E-GMP, a platform exclusively for electric vehicles, and three electric cars such as CV (project name) and JW (project name), as well as follow-up models of K7, Sportage, and Starex. . 
In particular, in the Chinese market in the first half of this year, the company plans to launch the second-generation Mingtu, a local-only mid-size sedan, the Mingtwo Electric, and the new Tucson, and introduce a large number of Chinese-only multipurpose vehicles (MPVs) and new carnivals in the second half of this year. This year, the Genesis brand is officially launched and the hydrogen-electric car Nexo is also launched.
In the North American market, new recreational vehicles (RVs) such as Tucson, Carnival, and Sportage are introduced, while Europe is focusing on selling eco-friendly cars in line with the strengthening of carbon dioxide regulations. In India, it plans to expand sales of the new i20, Venue, Crete, Seltos, and Sonnet.
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