[FETV=김윤섭 기자] hy announced on the 1st that it will release probiotics for children and have a lineup of probiotics tailored to all ages. Through this, it is planning to target the growing kids’ dry food market.
According to the’Health Functional Food Market Status and Consumer Situation Survey’ announced by the Health Functional Food Association, probiotics have the highest rate of purchasing dry food for kids. It accounts for 32.5% of the total. Multivitamin (20.9%) and red ginseng (20.1%) followed.
The new product’Mpro Probiotics Super Duo Kids’ (hereinafter referred to as Super Duo Kids) is a health functional food for children’s intestinal health. It is characterized by a combination of scientific strains tailored to the intestinal environment of childhood. It is not a single lactic acid bacteria, but contains ‘6 types of probiotics’ to enhance the functionality. As a dual packaged product, you can consume bifidus bacteria in the morning and Lactobacillus bacteria in the evening.
It also strengthened nutritional components. It contains 8 types of children’s nutrition, including vitamins D, A, E, and K, zinc and folic acid. It was designed in consideration of from bone health during growth to normal immune function. The daily intake of the nutrient can be met 100% by ingesting one pill for the morning.
As it is a product that children eat, we paid special attention to food safety. It is a 4-free product and does not contain sweeteners, colorants, magnesium stearate, and HPMC. All ingredients are disclosed and can be purchased with confidence after meticulous comparison. It is a fine powder that dissolves well in water, milk powder, and milk. The sweet and sour taste of yakult makes it delicious and easy to consume anywhere.
Hwang Ji-cheol, in charge of marketing, said, “’Mpro Probiotics Super Duo Kids’ is a multi-functional product that contains probiotics and 8 types of nutrients for children. I planned it.”