How well would it sell… “The amount prepared for the Galaxy S21 was the same.” [아이티라떼]

Samsung Electronics has extended the service period for customers who pre-purchase the Galaxy S21 series by one week from the previous end period. As the Galaxy S21 series sold well beyond expectations, there was a phenomenon of shortage of supplies of some models. How well is it selling? What’s happening?

On the 28th, Samsung Electronics announced that it would extend the opening period for customers who pre-purchase the’Galaxy S21′ series. Samsung Electronics explained that some models of the Galaxy S21 series, which were initially prepared, are extending the reservation period due to insufficient pre-release quantities. According to Samsung Electronics, the Galaxy S21 Phantom Gray, Phantom Violet, Phantom Pink, and Galaxy S21 Ultra Phantom Black are in short supply compared to other models.

The pre-reservation period was originally until the 28th, but it was extended by a week and changed to February 4th. You can also apply for free gifts from February 5th to February 15th with an extension of 10 days. In the case of a gift application, you can apply by entering the Samsung Members app installed on the purchased model. Therefore, as buyers of models such as the Galaxy S21 Phantom Gray have not yet received the model, they are in a situation where they cannot apply for a free gift, and the period has been extended.

Samsung Electronics is encouraged as this shortage of supplies proceeds in a different way from the previous extension of the service period. An official from Samsung Electronics said, “In the case of the Galaxy S20 series and the Galaxy Note 20 series, the pre-opening period was extended due to lack of supply. However, at that time, both series were focused only on the ultra model, so there was a shortage.” Both of the ultra models are experiencing shortages. Both the base model and the top model are gaining popularity,” he said.

In fact, according to the mobile communication industry, the opening of the Galaxy S21 series reached 120,000 units on the first day, predicting a box office success. That’s 20% more than the previous Galaxy S20 series. It is analyzed that the sales of the Galaxy S21 series will increase significantly compared to the previous Galaxy S20 series thanks to the early box office blast. According to market research firm Counterpoint Research, the sales volume of the Galaxy S21 series in Korea this year is expected to reach about 2.4 million units. This is an increase of about 40% from the annual sales of the previous Galaxy S20 series (about 1.7 million units).

Thanks to the propaganda of the Galaxy S21 series this year, attention is focused on whether Samsung Electronics can recover its 20% share of the global smartphone market that it missed last year. According to Counterpoint Research on the 29th, in the global smartphone market in 2020, Samsung Electronics maintained the No. 1 market share, accounting for 19% with a shipment of 255.7 million units. However, for the first time, the 20% market share that has been kept over the past 10 years has collapsed. Apple ranked 2nd with 15%, Huawei 3rd with 14%, and LG Electronics 2% with 9th.

On the other hand, the Galaxy S21 series was officially launched in about 60 countries around the world, including Korea, the United States, Canada, the United Kingdom and France, all over Europe, Southeast Asia such as Singapore and Thailand, and India. Samsung Electronics plans to expand Galaxy S21 series release countries to 130 countries by the end of February.

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