How Netflix tells the story of Netflix

Netflix poured out remarks that put a lot of energy on the shoulders of Koreans. On the 25th, we held a road show for domestic viewers and announced that we will invest 550 billion won in content production in the Korean market this year. Netflix spent 770 billion won on content production in Korea from 2016 to 2020, which means that it will spend the same amount of money this year alone.

That’s not all. In Korea, we made 14 kinds of contents that we made with Korean production crew and released within this year or in production. Among them, in addition to 3 movies, 11 TV series including dramas, sitcoms, entertainment, and stand-up comedies were included.

First of all, this is a new Netflix game that readers will be most curious about.

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carter

An action blockbuster depicting the breathtaking pursuit of an agent, Carter, who was engaged in a mysterious operation with all memories in the background of the virus-outbreaking Korean Peninsula.

Directed by Jeong Byeong-gil, Produced in front

Moral Sense (tentative title)

Originally from Naver’s webtoon, this film depicts a different romance between a man with a different’sexual taste’ and a woman who accidentally learns his secret.

Director Park Hyun-jin, seed film production

Paradise Night (Original)

I drew the story of a man who became the target of the organization and a woman standing at the end of his life. It will be released on April 9th. Um Tae-gu, Jeon Yeo-bin, and Cha Seung-won appear.

Director Park Hoon-jung, Netflix Original

Ringing if you like, Season 2

Disclosure: 2021.03.12
Starring: Sohyun Kim, Garam Jung, Kang Song, Poem Worship, Sieun Kim, etc.
Director: Kim Jin-woo

A world where love is only when the alarm goes off, Netflix original series that contains 100% pure romance between a woman who cannot sound a good alarm and two men who want to know her heart

Move to Heaven: I’m a keepsake organizer

Disclosure: First half of 2021
Cast: Lee Je-hoon, Tang Jun-sang, etc.
Director: Seongho Kim

Gru, a young man with Asperger’s syndrome, and Sang-gu, who suddenly became his guardian, run a keepsake organizer and tell the story of the dead. Netflix Original series

DP

Starring: Haein Jeong, Exchange Gu, Seonggyun Kim, Seokgu Son, etc.
Director: Han Junhee

Lee Deung-byeong Jun-ho, who was serving in the military as usual with other Korean youths, suddenly became a’military departing arrest group’ and chased deserters. Netflix Original series

My name

Cast: Sohee Han, Heesun Park, Bohyun Ahn, Sangho Kim, Hakju Lee, Ryul Jang, etc.
Director: Jinmin Kim

In order to uncover the secrets of his father’s death, Jiu’s breathtaking revenge plays as the undercover of the organization and infiltrate with the police and the cruel truth revealed in the process. Netflix Original series

Now our school

Cast: Yun Chan-young, Park Ji-hoo, Jo Lee-hyun, Romon, Yoo In-soo, etc.
Director: Jaekyu Lee, Namsu Kim

The story of the isolated people in a high school where the zombie virus spreads, and those who try to save them, going through an unpredictable extreme situation.

Sea of ​​tranquility

Starring: Bae Doona, Gong Gong, Lee Jun and others
Director: Choi Hang-yong

Against the backdrop of the future Earth, where water and food are scarce due to global desertification, the story of elite members taking place at a research base abandoned on the moon. Netflix Original series

Squid game

Starring: Jeongjae Lee, Haesoo Park, etc.
Director: Hwang Hyeon-hyuk

The story of people who participated in the mysterious survival game with a prize money of 45.6 billion won Netflix Original series

hell

Starring: Yoo In, Park Jung-min, Kim Hyun-ju, Won Jin-ah, Yang Ik-jun, etc.
Director: Sangho Yeon

A story that depicts a supernatural phenomenon that people who face the messengers of hell appearing without warning are suddenly sentenced to hell.

Kingdom: Ashinjeon

Cast: Jeon Ji-hyun, Park Byeong-eun and others
Director: Kim Seong-hoon

That caused the K-Zombie Syndrome all over the world <킹덤> Special episode of the series <킹덤: 아신전>Depicts the story of Ashin, the successor of the northern Rujin tribe village and the secret of Saengsacho. A special episode that is an extension of Season 2 as the mysterious character Ashin’s warriors encountered by Lee Chang and his party who headed north in search of the secret of raw sand.

I wish the earth would be destroyed (global network)

Cast: Sewan Park, Hyunseung Shin, Youngjae Choi (GOT7), Minni ((Female) Idle), Hyunmin Han, etc.
Director: Ikjun Kwon, Jeongsik Kim

A sitcom containing the love, friendship and youth of multinational students living in an international dormitory at a university in Seoul

Lee Soo-geun’s notice coach

Cast: Lee Soo-geun
Director: Kim Joo-hyung

Hit here and hit over there. It contains ad-lib sprint like cider poured out by counseling by Lee Soo-geun, the master of notice, about the worries of the audience who are approaching time rather than just being noticed. Netflix Original stand-up comedy special

Backsprit

Cast: Baek Jong-won
Director: Heeyeon Park, Eunkyung Lee, Cheongah Kwak, Jonghyuk Lee

People from various fields representing Korea and Jongwon Baek sit face to face, drink a drink, and share stories about alcohol and life. Netflix Original series

My God, after listing them all, Netflix’s ambitions seem to be revealed. I have taken care of the genre meticulously, and there are a lot of things. Participating production crew and actors also compete. Earlier this year,’Cha In-pyo’ and’Seungri-ho’ were released through Netflix. At this point, it’s like a quantity offensive. Collaboration is also collaboration, but the number of’original’ works is overwhelming.

In 2016, even when Netflix first entered Korea, I heard the story that “Netflix will be difficult in the domestic market where terrestrial content is popular” and “it will be a typhoon in a teacup”. However, according to Netflix, the number of households who subscribe to Netflix for a fee in Korea reaches 3.8 million (200 million globally). Netflix has broken the story of “foreign services are not available in Korea.”

Netflix has created a two and a half hour’roadshow’ to effectively release the content. Park Kyung-rim, a popular host, watched the society and appeared in a large number of star troops-Jung Woo-sung, Lee Jung-jae, Bae Do-na, Yoo-in, Kim Hyun-joo, etc. “What kind of role are you performing well?”

It’s kind of a production presentation, but it’s like another talk show made by Netflix. A company that creates and distributes content is probably the best way to talk to viewers. In a content-friendly way, it’s as gorgeous as it’s Netflix.

If you look closely at the message Netflix pulled out this day, it can be summarized into three things:

• Netflix spends a lot of money in Korea, too
• There are content that can only be created on Netflix,
• Korean content is eaten not only in Korea but also in foreign countries

In summary, Netflix is ​​spending money on ideas that will work globally in Korea. The announcement of an investment of 550 billion won is the story that came out at the very beginning of the road show. The larger number came first, so I listened more. It is known that Netflix’s production cost of 35 billion won was incurred in’Kingdom’, which has popularized the term’K zombie’ globally. If Netflix spends 50 billion won for production only within this year, it is enough money to create more than ten series like Kingdom. That’s a small amount of money for domestic investment companies.

Unless Netflix is ​​stupid, there must be a reason for spending big money. It’s complex. It is also a market in which Korea generates such sales, and it is also a story that contents made in Korea are eaten not only in Korea but also globally. ‘Seungriho’, recently aired on Netflix, is said to have entered the list of ’10 most viewed contents today’ in over 90 countries. Of course, Korean films such as’Parasite’ promoted national prestige, and Black Pink, an idol loved around the world, <블랙핑크: 세상을 밝혀라> The same content gained popularity could be a reason.

Another interesting thing is that many of the contents released on this day are based on’webtoon’. Including the movie’Moral Sense’, the TV series drama’Round if you like it’,’D.P’ and’Now My School’ are all based on webtoon IP. Netflix is ​​once again proving that money goes to where you have a lot of original IP.

Netflix emphasizes that this money becomes seed money that allows Korean creators to create new ideas that were not possible in the existing Korean broadcasting and film markets. Contents such as Kingdom and Human Class have been difficult to produce or screen on terrestrial broadcasters until now because of the scale of production, brutality, or social controversy. On the road show, author Kim Eun-hee of the Kingdom and Yoon Shin-ae, the creator of the Human Class, participated in the event, and testified of how Netflix created a space for creation and what kind of support they provided. That is, I let Korean creators say for themselves that Netflix is ​​having a positive influence on the Korean content ecosystem.

“Kingdom couldn’t be produced without Netflix. In 2016, after the signal was over, Netflix was planned. A cruel water level, such as a throat blow, was impossible in the air. The production cost was also a problem as zombies came into the historical drama. I thought it would be impossible, but Netflix was happy to accept it and applied from start to finish.” – Kim Eun-hee

“Human class is, in fact, an item with a lot of room for misunderstanding in terms of story or item. What I remember so vividly was my first meeting with Netflix. I still can’t forget the meeting, but when I met with us, the first question I asked at Netflix was “Why are you doing this?” What do you want to talk about?” From that spot, we talked a lot about what we were thinking, and we worked hard to ensure that the conversation was well delivered to the viewers until the end.” – Representative Yoon Shin-ae

It is said that the message “Let’s export Korean content to the global” message to creators who only stayed in Korea is said to continue.

“(While creating the kingdom) I have never heard the word’no’ about the text I sent. He wondered, “What will happen next?” Rather, when I asked whether people around the world would accept this too Korean story (from Netflix), I replied, “I think we are interesting enough.” It was a great driving force.” – Kim Eun-hee

“From the time I was writing the scenario, I wanted to tell a story that I could relate to as a global project. I want to break what I thought this would be impossible for Korean movies.” – Director Jeong Byeong-gil

In summary, Netflix is ​​exceeding the limits of the airwave in all aspects, such as production and screening in Korea. Not only the achievements so far, but also in the scale of the content it creates. It shows the typhoon over the mug. Well, what will other platforms do to Netflix’s aggressive move? The content market this year will be very interesting.

Written. Byline Network
<남혜현 기자> [email protected]