Has the neutral gear been released… Advertising industry clears personality controversy April Lee Na-eun

[이데일리 유현욱 기자] The advertising industry has started to “Erase Lee Na Eun”, a member of the girl group April, which is surrounded by controversy over personality. In the early days of the situation, it is interpreted that the neutral gear was put in and the direction was turned toward’Stopless’. On the 28th of last month, with the exposure of former member Lee Hyun-joo’s younger brother, the agency’s DSP Media’s official clarification on the 1st, and Lee Hyun-joo’s younger brother’s refutation on the 3rd.

April Naeun (Photo = E-Daily DB)

On the 3rd, JSTina, who is advocating a global luxury brand, deleted the promotional material related to Lee Na-eun, who is working as a model of its own bag. In January of this year, JSTina selected as the brand muse and released the concept photo to the media, saying, “Sometimes, the appearance of Lee Na-eun, who is making a unique footstep in various fields with a lovely and sometimes dignified charm, matches her brand identity.” In the JSTina official mall, a separate category called’Naeun Chakjang’ was created and promoted. On Instagram, he also described’minimal chic look from head to toe’ and added hashtags such as’Na Eun’.

Peripera, a cosmetic brand that Na Eun has been a model for for the past two years, unfollowed her Instagram and removed all of his advertising photos. Dongseo Foods also turned the advertisements of the post-ogokcoco ballbar and cornpurite bar, which Ina Eun is active as a model, to private.

Earlier, Lee Hyun-joo’s younger brother revealed through a community on the 28th of last month that “My sister was bullied within the group.” At the time, Lee Hyun-ju claimed that he suffered panic disorder and breathing difficulties due to bullying, and that he tried to make extreme choices.

In addition, on the 1st, an article was posted in the online community claiming that Lee Na-eun harassed her when she was in school. The author said, “Iljin group”, including Lee Na-eun, repeated abusive words to herself. “I am in my early twenties, and my self-esteem has not recovered, and I am always anxious that people will be cursed for no reason.”

In response, Lee Na-eun’s agency DSP Media completely denies it. The agency said, “It is clear that no one can be divided into perpetrators or victims based on the circumstances or circumstances at the time,” in relation to the bullying rumor of Lee Hyun-joo. “Lee Hyun-joo has been experiencing difficulties since his debut was confirmed, such as not being able to faithfully participate in team activities due to his physical and mental problems.” In the end, Lee Hyun-joo expressed his intention to withdraw from the team at the time of’Tinker Bell’ activities. I said.

Then, Lee Hyun-joo’s younger brother revealed the emergency room records and appealed to him to admit and apologize, saying, “My sister told the company about bullying and harassment several times.” .

DSP Media suggested a legal response, saying, “As a character named Lee Hyun-joo’s younger brother posted a one-sided revelation post, even an end of conversation could not be continued.”

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