According to a survey released by Wood Mackenzie, a global energy consulting organization, on the 23rd, Hanwha Q CELLS recorded 27.4% share in the US residential solar module market in the third quarter, ranking first for the 9th consecutive quarter.
In the US commercial photovoltaic module market, it maintained the No. 1 position for the fourth consecutive quarter with a market share of 22.2% in the third quarter.
Despite the aftermath of Corona 19, residential solar installations in the U.S. in the third quarter were similar to the previous year. According to the Wood McKinsey report, the market size in the third quarter of this year was about 738MW, similar to the market size in the third quarter of last year.
It was investigated that the total amount of installation has rather increased. Bloomberg New Energy Finance, a specialized market research firm, also revealed that the number of residential solar installations in the US until July this year increased by 21% compared to the same period last year (January-July).
Hanwha Q CELLS explained that it maintains the No. 1 market share as it meets the strict standards of US consumers through thorough quality control. It is explained that it is launching Zepu through quality tests that are two to three times the international standard quality standards.
Hanwha Q CELLS is strengthening its market dominance through active sports marketing as well as excellent product capabilities. Founded in January 2018, Hanwha Q CELLS Golf Club has four players (Kim In-gyeong, Ji Eun-hee, Shin Ji-eun, and Nelly Koda) working in the American Women’s Professional Golf (LPGA).
In addition, in March last year, Hanwha Q CELLS signed a sponsorship contract with the LA Dodgers in the US major league, becoming an official solar power partner. With this contract, Hanwha Q CELLS is actively using it for US sales by securing advertisements in the stadium, such as rear catcher advertisements, outfield fence advertisements, LED billboard advertisements, and greetings before and during the game, and using exclusive VIP seats.
In January of this year, Hanwha Q CELLS established a vision to become a’total energy solution company’, and then sold solar power solution business that combines photovoltaic power and energy storage (ESS), solar power plant development business, and direct electricity to consumers. It is promoting the electricity sales business. In August, it is also preparing to enter the distributed energy solution market by acquiring US energy software company’Growing Energy Labs (GELI)’.
President Kim Hee-cheol said, “Achieving the first place in the US residential and commercial markets, which prefers high-efficiency and high-quality products, demonstrates the brand power of Hanwha Q Cells.” “We will accelerate our attack on the optical market.”
Hanwha Q Cells solar module installed in a house in New Hampshire, USA.[사진=한화큐셀 제공]