The number of integrated subscribers of the YouTube channel operated by the Korea Economic Daily exceeded 500,000 for the first time among the business newspaper channels.
On the 27th, the number of integrated subscribers for the three YouTube channels operated by Hankyung recorded 500,000. It is the overwhelming number one among the economic magazine YouTube channels. In terms of comprehensive daily newspapers, it ranked second after the C Daily. The number of subscribers is 191,000 on the representative channel,’Korea Economy’, 9,6400 on’Juconomy TV’ for millennial stock investors, and 21,3100 on’Zipkonomy TV’, the number one real estate platform in Korea.
The increase in subscribers is also steep. Zipconomy TV has secured more than 200,000 subscribers in two years from the start of the service, and the’Korea Economic Daily’ channel, which started its service in earnest in March last year, has 200,000 subscribers in 10 months. Jukonomi TV, which started in April of last year, has reached 100,000 subscribers in 9 months.
Popular factors of Hankyung’s YouTube channel include star reporters with expertise, production of content optimized for YouTube grammar, and organic participation of journalists from the editorial office. It was also effective to steadily export highly reliable contents such as’Kim Hyun-seok’s Wall Street Now’,’Stocks’ and ‘3 Minute Real Estate’. Kim Nam-hoon, CEO of Hun Pictures, said, “This is the result of YouTube viewers’ recognition as a channel that provides proven high-quality economic information,” and said, “Hankyung is taking an exemplary response to the rapidly changing media environment.” Oh Se-wook, a senior research fellow at the Korea Press Foundation, explained, “Even newspaper companies that produce text-based news have shown that if they compete with their expertise, they can successfully establish themselves in the video news market.”
No. 2 in all newspaper channels
Wall Street Now, stock low tide… Popularity of’signboard content’
The YouTube channel operated by the Korea Economic Daily is being benchmarked by major media companies. Not only major business magazines, but also broadcasters are showing similar channels one after another. Hankyung is not satisfied with this, and plans to quickly provide in-depth economic news and financial information by increasing the participation of foreign correspondents and star reporters on YouTube.
‘Korean Economy’ is full of money-saving information
Hankyung’s representative YouTube channel,’Korea Economy’, has specialized overseas correspondents and star reporters in front of them to deliver economic information that is useful for financial technology. A representative example is’Wall Street Now’ held live at 8:20 am on weekdays by former and current New York correspondents.
Reporter Kim Hyun-suk, who has returned after visiting Wall Street for three years, still calls Wall Street reporters at 2 am in time for the United States. While delivering the news of the US economy with clear coverage and perspective, readers are being called’American stock keeper”Hyunseok Lee’ and’Gat Hyunseok’. Every Monday, New York correspondent Cho Jae-gil is decorating the’New York Stock Market Observation Deck’, which organizes major stock market events of the week. After the Lunar New Year holidays, Beijing Correspondent Kang Hyun-woo will also deliver vivid Chinese company news and stock market information through this channel.
In’Song Jong-Hyun’s Money Talk’, which was presented by editorial writer Song Jong-hyun as a signboard, Yeouido analysts, fund managers, asset managers, and economists are invited as guests to deliver in-depth industry and stock analysis, market forecasts, and investment know-how. Subscribers can easily access high-quality information that was only provided to some of the fund managers in Yeouido anytime, anywhere. Editorial Writer Han Sang-chun, an international economic expert, provides in-depth information on international economic issues such as exchange rates, the US-China stock market, and the US-China war for supremacy and domestic stock markets.
We are constantly trying content optimized for YouTube. Reporter Lim Rak-geun reveals the history of the most common foods such as rice, soba, and samgyeopsal through the section titled’Im Rak-geun’s Six Senses’, as well as unknown facts and the secret to eating deliciously.
Stock information channel’Zukonomi’ for 2030
Jukonomi TV focuses on content for millennial stock investors. About 60% of subscribers are between 18 and 44 years old, which has a higher proportion in 2030 than other channels. The characterization of reporters was enhanced by characterizing reporters with’Zuko’ (reporter Huh Lan), who is in charge of overseas stocks, and’Nomi’ (reporter Na Suji), who explains the Global Listed Index Fund (ETF). The number of genuine subscribers is steadily increasing by reflecting the information demand of individual investors moving to overseas stocks and ETF investments.
At the’Stocks’ Show, which is held live every Monday at 5:30 pm, Juko and Nomi have a face-to-face confrontation over a stock such as Samsung Electronics, Hyundai Motors, and LG Chem. The secret of its popularity is that former and current reporters of the relevant company appear as guests and deliver vivid information from the behind-the-scenes story that differentiates them from brokerage analysts to the atmosphere inside the company that is difficult to include in articles.
Real estate news with a different depth’Zipkonomy’
Zipkonomi TV leads the content that meets both things to see and information, and maintains the No. 1 real estate YouTube channel. CJ ENM’s MCN division attracted attention from the beginning, as it was introduced as a success model for educational contents. Reporter Hyung-jin Jeon is receiving great response with the short form content of ‘3 minutes real estate. It is evaluated as a content optimized for YouTube by delivering real estate information with fun in a short time. Reporter Shin Yeon-soo is running a corner called’My House Preparation Maker’, which is a sympathetic content with homeless people who are thinking about how to prepare a house through subscription.
Reporter Choi Jin-seok directly travels to the 3rd new city and other sites in the’Footprint Report’ corner, while reporters Ayoung Yoon and Hyunjoo Jang deliver in-depth market forecasts and analysis of experts through’Home Tour’.
As it is a media channel, it does not miss any news. When a new real estate policy is announced, it is diagnosed as’emergency analysis’ on the day. ‘Home-Learn’ is a corner where newspaper articles are explained in an easy-to-understand manner and even tells the story behind the coverage.
Reporter Hurran/Hyungjin Jeon/Sooji Na [email protected]